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ResearchMethodology_Observations

ResearchMethodology_Observations

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Published by PinkAlert
Types of observation, experimental research and design and related considerations, ethical issues in experimentation
Types of observation, experimental research and design and related considerations, ethical issues in experimentation

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Published by: PinkAlert on Feb 21, 2009
Copyright:Attribution Non-commercial

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05/10/2014

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RESEARCHMETHODOLOGY
(Business Research Methods)
 
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Participant Observation
When an observer acquires firsthand data, information or knowledge by being present in the social setting under investigation
Direct participation may bring the observer severaladvantages in terms of a longer period of interaction andthe ability to interact personally and verbally with theindividuals whose behaviour is being observed
Observers using the participant mode of observation canmake mental notes and field notes, which are analyzedsystematically and in regular intervals
 
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Observation of Physical Objects
Observation can also be used to study physicalphenomona, for example, by analyzing physical traceevidence, which is a visible indication of some event or occurence which happened in the past
 –Examples 1: by observing a high level of wear and tear on booksin a certain part of the library, the researcher may presume thatmany library users are looking up those books in question –Example 2: by observing the contents of garbage cans in acertain district inhabited by affluent citizens, or by a certainethnic group, the researcher can determine what types of foodand detergents are used by them
 

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