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Course Instructor: Dr. Aurangzeb Z. Khan1
RESEARCHMETHODOLOGY
(Business Research Methods)
 
Course Instructor: Dr. Aurangzeb Z. Khan2
Designing a Questionnaire
A survey is only as good as the questions it asks
The underlying esearch problem and objectives must beclearly understood by the researchers
Using common sense, good grammar and imagination alonecannot guarantee producing a high quality questionnaire
Good quality and professionally-worded, carefully conceivedquestionnaires produce good quality information which canaid in decision-making
Good questionnaires require experience and a knowledge of the respondents level of awareness, education andunderstanding in order to maximize feedback and miminizerespondent and other potential sources of error 
 
Course Instructor: Dr. Aurangzeb Z. Khan3
Typical Issues in Questionnaire Design
What should the respondents be asked?
How should each question be phrased?
In what sequence should the questions be arranged?
What is the best questionnaire layout for the researchproblem in question?
What communication medium should be utilized(personal interview, telephone interview etc.)
Should the questionnaire be pretested?
How should the questionnaire be pretested?
Does the questionnaire require a revision?
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