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ResearchMethodology_Sampling

ResearchMethodology_Sampling

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Published by PinkAlert
Sampling, the sampling process, sampling frame and errors, issues in sample design and selection
Sampling, the sampling process, sampling frame and errors, issues in sample design and selection

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Published by: PinkAlert on Feb 21, 2009
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05/10/2014

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Course Instructor: Dr. Aurangzeb Z. Khan1
RESEARCHMETHODOLOGY
(Business Research Methods)
 
Course Instructor: Dr. Aurangzeb Z. Khan2
Sampling
Population
SampleA sample is a subset of alarger population of objectsindividuals, households,businesses, organizationsand so forth.Sampling enables researchersto make estimates of someunknown characteristics of the population in questionA finite group is called populationwhereas a non-finite (infinite)group is called universeA census is a investigation of allthe individual elements of apopulation
 
Course Instructor: Dr. Aurangzeb Z. Khan3
Reasons for Sampling
Budget and time Constraints (in case of large populations)
High degree of accuracy and reliability (if sample isrepresentative of population)
Sampling may sometimes produce more accurate resultsthan taking a census as in the latter, there are more risksfor making interviewer and other errors due to the highvolume of persons contacted and the number of censustakers, some of whom may not be well-trained
Industrial production and import / export

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