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Public Opinion Chpt 4

Public Opinion Chpt 4

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Published by dharmitdoshi
these are the notes of pr of 4th semester of bms
chapter 4
these are the notes of pr of 4th semester of bms
chapter 4

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Published by: dharmitdoshi on Feb 22, 2009
Copyright:Attribution Non-commercial

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04/06/2013

original

 
ContentsContents
1.1.
Meaning of Public and Publics.Meaning of Public and Publics.
2.2.
Opinion.Opinion.
3.3.
Public Opinion.Public Opinion.
4.4.
Attitudes in Opinion Formation.Attitudes in Opinion Formation.
5.5.
Changing Existing Attitudes.Changing Existing Attitudes.
6.6.
Formation of Public Opinion.Formation of Public Opinion.
7.7.
Laws of Public Opinion.Laws of Public Opinion.
8.8.
Public Opinion Research.Public Opinion Research.
9.9.
Image Surveys.Image Surveys.
10.10.
Motivation Research.Motivation Research.
11.11.
Effectiveness Surveys.Effectiveness Surveys.
12.12.
Individual Public Studies.Individual Public Studies.
13.13.
Principles of Persuasion.Principles of Persuasion.
 
Meaning of Public and PublicsMeaning of Public and Publics
A public is “a group of people with a commonA public is “a group of people with a commoninterest.” It is rather loosely organized andinterest.” It is rather loosely organized andconjoined grouping of people with a commonconjoined grouping of people with a commoninterest.interest.

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