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Keyword Research Guide

Keyword Research Guide

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Published by Barishalla Pola
Keyword Research Guide
Keyword Research Guide

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Categories:Types, Research
Published by: Barishalla Pola on Feb 25, 2013
Copyright:Attribution Non-commercial

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Keyword Research Guide
Vegetarian Dog Food - Does It Stand A Pup’s Chance?
A practical guide to usingWordtracker to conduct keyword researchfor an online business
 
How do experts use Wordtracker?
To find out, we created a story around Virginia Veg, a fictional companythat wants to sell vegetarian dog food online.We then asked marketing and SEO experts from around the worldto tell us how they would use Wordtracker to help Virginia Veg.The resulting collection of articles gives a unique insight into the thinking thatexperts use to get consistently high rankings in search engine results. They havegenerously shared their approach and methods in this e-book.
With contributions from:
Bryan Eisenberg B.L. Ochman Kevin LeeStephen Mahaney Ken McGaffinJohn Alexander Neil DavidsonRobin Good Nick Usborne
Keyword Research Guide
Vegetarian Dog Food - Does It Stand A Pup’s Chance?
This work is licenced under the Creative CommonsAttribution-NonCommercial NoDerivs License.
 
Contents…
Preface
........................................................
6
I.
Introduction from Andy and Mike Mindel,Creators of Wordtracker
7
II.
Why Keywords Matter
8
III.
What You Can Do With Wordtracker
9
Part One: The Challenge
.............................
10
Not This Saturday 
by Ken McGaffin
11
Susan Webster’s vegetable processing company is introuble. Could her idea for a new online product reallybe the answer?
Part Two: Expert Advice on Using Wordtracker
.......................................
13
1.Convert Traffic Using Wordtracker14by Bryan Eisenberg
Consider your potential customers’ motivations and intent.What types of questions will they be asking?What are they trying to accomplish?
2.It Aint the Meat, Its the Emotion16by B.L. Ochman
The initial research produces some surprising results – andidentifies one big concern among dog owners that Susancould tap into.

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