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Table Of Contents

1.1. Latar Belakang
1.2. Perumusan Masalah
1.3. Tujuan Penelitian
1.4. Manfaat Penelitian
2.4. Anggaran Promosi
2.5. Bauran promosi
2.7. Event Organizer
2.7.1. Jenis - Jenis Event Organizer
2.7.2. Mitra Kerja Event Organizer
2.8. Metode Analytical Hierarcy Process
2.9. Penelitian Terdahulu
3.1. Kerangka Pemikiran Penelitian
3.2. Metode Penelitian
3.2.1. Lokasi dan waktu penelitian
3.2.2. Jenis dan sumber data
Gambar 1. Kerangka Pemikiran Penelitian
3.2.3. Metode Pengumpulan Data
3.2.4. Metode Pengambilan Sampel
3.2.5. Metode Pengolahan dan Analisis Data
Tabel 2. Nilai Skala Banding Berpasangan
Tabel 3. Matriks Pendapat Individu
Tabel 4. Matriks Pendapat Gabungan
Tabel 5. Ilustrasi Pengolahan MPB pada Langkah Pertama
Tabel 6. Ilustrasi Pengolahan MPB yang Telah Dinormalisasi
Tabel 7. Ilustrasi Pengolahan Matriks Normalisasi pada Langkah Berikutnya
Tabel 8. Ilustrasi Penentuan Eigen Value pada Dua Langkah Pertama
Tabel 9. Daftar Nilai Indeks Random
4.1. Gambaran Umum Perusahaan
4.1.1. Sejarah Umum PT. CB Media Komunika
4.1.2. Sejarah Berdirinya CI Production
4.2. Bauran Pemasaran Perusahaan
4.2.1. Produk (Product)
4.2.2. Harga (Price)
4.2.3. Distribusi/Jaringan (Place)
4.2.4. Promosi (Promotion)
4.2.5. Orang (Personal)
4.2.6. Proses (Process)
4.2.8. Bukti Fisik (Physical Evidence)
4.3. Kegiatan Promosi CI Production
4.3.1. Personal Selling
4.3.2. Periklanan
4.3.3. Direct Marketing
4.3.4. Promosi Penjualan
4.4.1. Faktor-Faktor Penyusun Strategi Promosi CI Production
4.4.4. Alternatif Strategi Promosi CI Production
4.5. Analisis Pemilihan Alternatif Strategi Promosi CI Production
4.5.1. Hubungan Antar Elemen pada CI Production
Tabel 12. Bobot dan Prioritas (Elemen Tujuan yang Ingin Dicapai Perusahaan)
Tabel 13. Bobot dan Prioritas (Elemen Alternatif)
Tabel 15. Susunan Bobot dan Prioritas Tujuan Promosi yang Ingin Dicapai
Tabel 16. Susunan Bobot dan Prioritas Alternatif yang Dipilih Perusahaan
4.6 Pemilihan Strategi Promosi Yang Tepat Pada Perusahaan
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Analisis Strategi Promosi Pada perusahaan Jasa Event Organizer.pdf

Analisis Strategi Promosi Pada perusahaan Jasa Event Organizer.pdf

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Published by Ibnu Hamdun

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Published by: Ibnu Hamdun on Feb 26, 2013
Copyright:Attribution Non-commercial

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11/29/2013

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