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Evaluation

Evaluation

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Published by Kirsty Allen
media coursework, evaluation Kirsty Allen.
media coursework, evaluation Kirsty Allen.

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Published by: Kirsty Allen on Feb 26, 2013
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02/26/2013

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Kirsty AllenMedia Evaluation.
Q1) in what ways does your media product use, develop orchallenge forms and conventions of real media products?
At the beginning of our A2 course, we we’re given a brief in which we were asked; to create
a 5 minute opening to a television documentary on a subject of our choice, bearing in mind itwould be an hour long documentary. With this we had to research intoour chosen subject. Along with this, there were two ancillary tasks; aradio trailer and a double page spread for a television listingsmagazine for our documentary.I have watched many documentaries since the start of the course inpreparation for creating my own 5 minute opening to one. Althougheach documentary is different, they all use many of the sameconventions.
Such as ‘Supersize Me’ and ‘Easy jet’.
 Although many documentaries that are being shown give theimpression they are real and unchanged, many footage has in factbeen edited and the voiceovers used can often distort the sense of realism.
Spurlock used natural lighting and sound in ‘Supersize Me’, wherever 
possible, which added to the technicality of realism. However, to givemore information to the audience, he added text and labels on the screen during expertinterviews to authenticate the views that he portrayed and to make the audience aware of whothey are listening to/ watching.
CAMERA.
A convention that i pulled out from all the documentariesi looked at, were the uses of the camera. There was avariety of different shots including; Long shots, Close ups,Extreme close-ups and and Medium close ups. I found thatthe most commonly used shot was the medium close uo.Therefore we decided to use this shot throughout ourdocumentary to create a sense of realism and authority whenit came down to the expert interviews etc.To help us achieve the best angles and camera shots as possible, we used a tripod. Thisallowed us to ensure the shots were steady. This worked well when we panned either up anddown or left and right to show a specific area.
 
SUPERSIZE ME
 
 
We also used ‘rule of thirds’ in many of our 
interviews. The interviewees then follow theconventions of real media products. This iswhen the person being interviewed is normallyin one third, commonly either the 1
st
third or the3
rd
third.
SOUND
Documentaries always include; background music and voiceovers.Sound plays an important part in all documentaries.
We followed the conventions of supersize me, by keeping the ‘presenter’ (voiceover person)constant throughout. This is known as ‘the voice of God’, where the narrator could be heard
but could not be seen. I believe this is important to keep the voice the same throughout as itbuilds a understanding relationship between the audience and narrator.Sound creates the atmosphere/mood in documentary, therefore we had to choice backgroundmusic in which we believed would be relevant with our documentary. For example; ourdocumentary is based on a serious matter, therefore we could not chose background music
which was upbeat and ‘happy’.
In order to find our instrumental, we used garage band, to help usfollow the forms and conventions of our documentary.Once we chose the instrumental, we imported it fromGarage band to Final cut express, and had it on loopconstantly throughout the documentary.We adjust the sound levels continuously so that themusic is smooth throughout opposed to sounding jumpy.This also helps the audience concentrate on the messageof the documentary as opposed to getting bored of therepetition of the soundtrack.
SPECIAL EFFECTS
Although using special effects may contrast with thesense of realism, it can make the documentary look more interesting towards the audience.There were several special effects we used in ourdocumentary, including changing the speed of both thefootage and the voiceover. We done this because itshowed the importance of certain things said or done, andhelped the documentary to flow more smoothly. A sectionSUPERSIZE MEOUR DOC.
 
where we used this was when there were people walking past, this made it look like a busierenvironment.
TARGET AUDIENCE
 We stated that our target audience
 
would be from both genders thoughpredominately female, would be consisting of mainly middle class
 
and wouldpredominately consist of individuals aged between
 
17-24
.
This is why wechose to place our documentary on
 
Channel 4 at 9pm.We believe that this was the best channel to place our documentary on, as weresearched into previous documentaries shown on this channel, and they alsoshow controversial topics. Eg like ours
 – 
eating disorders.We also then had to choose the right radio station to play ourradio trailer on. In order to do this we had to listen to radiotrailers that related to both the same target audience and thetopic we are discussing. We decided the best one to use wasCapital FM as this is the most Midlands most listened toradio station, and connects well with a similar targetaudience to our own.When creating the radio trailer we had to ensure we made itconnect with the other two ancillary tasks; to do this we usedthe same voice over, and similar music to the documentary. We added a rhetorical question
‘what
is the perfect
figure?’
, as we have heard previous radio trailers use this, and we found itquite effective. We made the trailer around 30 seconds long, which is a similar average lengthto real radio trailers.
 
Overall I believe we effectively followed codes and conventionswith our documentary and within both our ancillary tasks.
 
Q2. ) How effective is the combination of your mainproduct and ancillary tasks?
In order to promote our documentary we had to create a radio trailer and a double pagespread, to make people aware of our documentary and let them know when it was on andwhat it was about etc. As our documentary was aimed at both genders, and to people rangingfrom teens to young adults, we had to make sure all 3 tasks reflected this. Even though ourtarget audience included teens, we still used formal language, but at the same time usedcertain words etc to try and connect with the teens. We chose this targetaudience as we believe this is the most affected age range in whichrelating to our documentary, therefore it was aimed at individuals whocould relate to the topic and feel interested in the subject.

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