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Table Of Contents

The Aztec empire
Don Cortes
Chocolate across Europe
Drinking chocolate
First chocolate for eating
History:
Chocolate in Europe
Back to the America’s
The Quakers
Chocolate as we know it
TheVarieties
TheHarvest
Fermentation
Drying
Cleaning
Roasting
Crushingandshelling
Blending
Grinding
CocoaButter
Kneading
Rolling
Nestle India- Presence Across India
Nestle’ Story
Nestle’ Brands
How Cadbury Chocolate is made
COMPANY OVERVIEW OF CADBURY INDIA
CADBURY WORLD WIDE
Cadbury Brands:
Survey design:
Sample Size and Design:
Research Period:
Research Instrument:
Data Collection:
Data Analysis:
LIKING FOR THE CHOCOLATES
DIFFERENT AGE GROUPS
PREFERENCE ACCORDING TO AGE GROUPS
BRAND PREFERENCE
PURCHASE OF CHOCOLATES
PURCHASE OF CADBURY CHOCOLATES
PURCHASE OF NESTLE CHOCOLATES
OVERALL PURCHASE OF CHOCOLATES
PREFERENCE OF SUBRANDS OF CHOCOLATES
PREFERENCE OF SUBRANDS OF CADBURY CHOCOLATES
PREFERENCE OF SUB-BRANDS OF NESTLE CHOCOLATES
INFLUENCING FACTORS DURING PURCHASE
OVERALL INFLUENCE
INFLUENCING FACTORS DURING PURCHASE OF CADBURY CHOCOLATES
INFLUENCING FACTORS DURING PURCHASE OF NESTLE CHOCOLATES
FACTORS GIVING MOST SATISFACTION TO CONSUMERS
OVERALL
IN CADBURY CHOCOLATE
IN NESTLE CHOCOLATE
FORM PREFERENCE
PACK OF CHOCOLATES PREFERED
PROMOTIONAL OFFERS
FACTORS AFFECTING PURCHASE
MEDIA OF ADVERTISEMENT
FREQUENCY OF CONSUMPTION
REASONABLE PRICE
CONSUMER’S BRAND LOYALTY
REACTION OF CONSUMERS IF NEW BRAND IS INTRODUCED
REASONS FOR NOT SWITCHING OVER TO OTHER BRANDS
FINDINGS
QUESTIONNAIRE
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Study of Consumer Behaviour Towards Nestle and Cadbury Choclates

Study of Consumer Behaviour Towards Nestle and Cadbury Choclates

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Published by Vipul Mishra

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Published by: Vipul Mishra on Feb 26, 2013
Copyright:Attribution Non-commercial

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02/26/2013

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