ALUMNI INTERACTIONSERIES IV
ARE MARKETERS SPENDING WISELY ON SOCIAL MEDIA
“Are Marketers Spending Wisely on Social Media”
February, 2013At: India International Centre, New Delhi.
Jagan Institute of Management Studies, Sector 5, Rohini, Delhi organized Alumni Interaction ForumSeries IV on Saturday 23
February, 2013 at India International Centre on the topic
Are MarketersSpending Wisely on Social Media
Ms. Surbhi Malhotra- Head Alumni Relations welcomed all theAlumni and discussed the agenda of the forum.
The Key speakers for the event were:
Mr. Abhimanyu Shankhdhar- Strategic Consultant & Trainer: Digital Media- Social Media for SocialChange
Mr. Gaurav Vashisth,- Independent Education Management ProfessionalAmidst the social media buzz, this time at the event JIMS had undertaken an important issue of
AreMarketers Spending Wisely on Social Media
Batch 2004-2006, JIMS initiated the discussion by explaining the importance of social
media in today’s time. He further stressed on the idea of social networking through various social media
platforms like LinkedIn, Twitter and Facebook.Further, our key speaker Mr. Shankhdhar started the event sharing his experiences and thoughts on theaspects Social Media Marketing through an insightful presentation. He further propounded the SocialMedia Adoption from the early innovators (the ones who discover and trendify) to Laggards (Might neverget around to adopt it)He further stressed on Social Media for business functions i.e. in Marketing, HR, Creative,Operations/Strategy and Business Development. He further said that Social Media enhances Visibility,Reputation and Approachability. He further named the top social networks for business i.e.
Facebook,Twitter, LinkedIn, Blog and Pinterest
. Also, the discussion led to a conclusion that