Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
(mobileYouth) Dealing with OTT: Operators need youth

(mobileYouth) Dealing with OTT: Operators need youth

Ratings: (0)|Views: 7 |Likes:
Published by ghani_kunto
Youth OTT usage will force operators to change their revenue models for the better
Mobile phone’s primary usage shifted from voice to data back in 2010. Industry data shows that global voice traffic has been stagnant since 2010 while data traffic has been increasing exponentially. In 2013 data will surpass voice in revenues as well. The successful operator of tomorrow is the one built around data.

Youth are leading the way in defining the operator charging models of the future.

What youth are demanding today will be the mainstay of the mass market in 3-5 years. If operators want to stay relevant to the market they will need to better understand how these change agents are using their mobile phones on a daily basis.

---

Download to view the full document
Youth OTT usage will force operators to change their revenue models for the better
Mobile phone’s primary usage shifted from voice to data back in 2010. Industry data shows that global voice traffic has been stagnant since 2010 while data traffic has been increasing exponentially. In 2013 data will surpass voice in revenues as well. The successful operator of tomorrow is the one built around data.

Youth are leading the way in defining the operator charging models of the future.

What youth are demanding today will be the mainstay of the mass market in 3-5 years. If operators want to stay relevant to the market they will need to better understand how these change agents are using their mobile phones on a daily basis.

---

Download to view the full document

More info:

Published by: ghani_kunto on Feb 26, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

03/01/2013

pdf

text

original

You're Reading a Free Preview
Pages 2 to 3 are not shown in this preview.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->