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From the Forum:
Inside This Issue:
finishers.Our downloadable me-dia kit features our ad-vertising opportunitiesand pricing for this year.We offer print andonline ads, and evenepisode sponsorship forour IPTV show. And forthose of you who areinterested in contribut-ing to our monthly pub-lication, the new sitemakes it easy for you tosubmit articles and edi-torials to our newsletterstaff.For additional informa-tion, you can contactthe site administratorGriffe Youngleson byphone at (828) 287-3353 or by e-mail atgriffe@zurv.com.
W
e are pleased toannounce the premiereof our brand new web-site. The old site willhave retired at a youngage - a mere two yearsold - but growing de-mand and an expansionof services made it nec-essary to remodel andupdate the websitesooner than expected.To accommodate itsgrowth, Finishing Talk 2.0 features new webpages highlighting eve-rything from ourmonthly newsletter toour 2008 media kit foradvertisers, and evenlinks to our forum-fueled internet televisionshow, Finishing Talk Live, a production of the IPTV network Fin-ishing.TV.The Finishing Talk fo-rums, the focal point of the website, have alsobeen revamped as partof the website overhaul.Simplicity was the goalthroughout the designprocess, and the siteadministrators hadhoped to create acleaner and more user-friendly interface to ap-peal to both existingand potential forummembers. With a rap-idly growing member-ship - nearing 3,000and counting - thisfledgling community isproving to be the newinternet hub for metal
MAY 2008
 VOLUME 1, ISSUE 4
FINISHINGTALK.COM ANNOUNCES NEW ‘LOOK’ 
OUR NEWWEB SITE!1INDUSTRY EVENTS2NEWS & NOTES3FINISHINGSPOTLIGHT4FROM THEFORUM6THE LASTWORD15
CONTENTS
 
Marketing Trends: 
Tapping into New Media Outlets 
(Page 15) 
 
FinishingSpotlight:
Interview with Paul Fisherand Paul Skelton of Finish-ing Talk Live
(page 4) 
 
(page 6) 
HeatersPlating Up
 
Page 2
FINISHING TALK
May 13-16:
 ET 2008Orlando, FLwww.et08.org
May 14-16:
 Electrocoat 2008Indianapolis, INwww.electrocoat.org
May 20-22:
 EASTEC 2008W. Springfield, MA call (800) 733-4763.
May 20-22:
 RAPID 2008Lake Buena Vista, FLwww.sme.org
June 3-4:
 Powder Coating SchoolChicago, ILsurfacefinishingacademy.com 
June 3-5:
  American Coatings ShowCharlotte, NCamerican-coatings-show.com 
June 16-18:
 SUR/FIN 2008Indianapolis, INwww.sur-fin.net
June 21-24
 CCAI Annual MeetingClearwater Beach, FLwww.ccaiweb.com
July 8-11
 PDA Applicator Spray CourseHoustan, TXwww.pda-online.org
July 14-18
 MST ConferencesOrono, MEwww.mstconf.org
 August 5-6:
 Powder Coating SchoolMystic, CTsurfacefinishingacademy.com 
Have an upcoming event? Tell us about it at: 
www.finishingtalk.com! 
INDUSTRY EVENTS 2008
 
Page 3
VOLUME
1
, ISSUE
4
NEWS & NOTES
Trenton, NJ
Surface Technol-ogy, Inc. has developed an elec-troless nickel-PTFE plating bathfeaturing a plating rate of 2-3times the industry standard. TheNiSlip
TM
515 system features aplating rate of about 20 micronsper hour, vastly greaterthan traditional EN-PTFEbaths that plate at only about 7microns per hour. In addition tothe revolutionary speed, the NiS-lip
TM
515 system saves time, en-ergy, and labor, increases pro-ductivity and provides the oppor-tunity for thicker EN-PTFE de-posits. For further informationplease contact: Heidi Kellner of Surface Technology, Inc. at 609-259-0099 or by e-mail atheidi@surfacetechnology.com.
Manchester, England
Ian Sel-lars, the owner and managingdirector of Elcometer, and one of the founders of the moderncoating inspection industry,passed away April 10, 2008. Hewas 70. Under his leadership,Mr. Sellars has introduced to thecoatings industry a number of firsts.
Midwest
The Powder CoatingInstitute (PCI; Alexandria, VA)and the Chemical Coaters Asso-ciation International (CCAI; Cin-cinnati) recently joined efforts tomake sure trade shows are con-ducted with strategic marketingand occurrence. Each companysent 7 individuals to a 14 mem-ber working group, who willmeet regularly to design a showstrategy to be integratedthrough 2013. After analyzingshow data and industry trends,the groups have decided an an-nual show or event is necessaryto promote industry productsand services. Initial talks havecentered on a large CoatingShow to be held in the Midwestin the fall of even years. Cur-rently the associations are gear-ing up for Coating 2008, to beheld in Indianapolis this Septem-ber. For more information, visitwww.powdercoating.org orwww.ccaiweb.com 
Jackson, MI
Elm Plating hashad to lay off its third shift - 13workers - as a result of the on-going UAW strike at five Ameri-can Axle plants in Michigan andNew York that began on Febru-ary 26 over a labor agreement.Elm Plating finishes and heattreats bolts and fasteners thatare found in many vehicles. Thecompany operates two plantsand employs 118 workers. The American Axle strike has causedGM to shut down all or some of 29 vehicle assembly plants be-cause of parts shortages. Thestrike is having a far-reachingimpact on numerous auto indus-try suppliers. American Axle saidthat the latest proposal aimed atending the two-month-old strikewas "not market competitive"and that it might close strikingproduction plants if the UAWworkers do not accept pay andbenefit cuts.
Pewaukee, WI
James (Jim)H. Steffes, 61, of Prime Coatings,and a member of the ChemicalCoaters Association, passedaway unexpectedly on Thursday, April 17, 2008, as a result of anautomobile accident. He is re-membered as an outstandingcoatings technician who servedon the Board of Directors for theWisconsin Chapter of the CCAIfor many years, and helped puton that organization’s summergolf outing. For more informa-tion, e-mailWISCCAI@wi.rr.com.
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