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 Website
www.brandwizard.com
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Interbrand BrandWizard
Naming Wizard & Archive
Streamlining your global naming process across a decentralized organization.
 
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Table of Contents
Executive Summary...................................................................................................................................Page 3Automate Your Global Naming..........................................................................................................Page 4Control Your Global Branding............................................................................................................Page 5 The Naming Wizard.................................................................................................................................Page 6 The Naming Archive.................................................................................................................................Page 7About BrandWizard Technologies....................................................................................................Page 8
 
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IntroductionExecutive Summary 
 With the shocking pace of business change over thelast ten years, corporations are developing moreproducts and services in a shorter time frame than everbefore. Each of these new products and services needsa name that fits in with and compliments your corporatebrand strategy. In many cases, these names also needto be trademarked and registered as URL’s.Unfortunately, without an automated online system tomanage and streamline the process of your naming, itis simply too difficult for a decentralized corporation tomanage its global naming effectively. The process of naming is too expensive and time consuming and theresults are usually not consistent with your overallcorporate brand architecture.At Interbrand, we see this problem every day becausemany of our clients are struggling with the same issuesthat you are facing. Our software development group,BrandWizard Technologies, has worked with many of our multinational clients to solve the problem of managing a centralized naming program within adecentralized corporation. Through the course of theirwork, they have developed the technology discussedhere, the BrandWizard Naming Wizard and Archive.
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03 / 06 / 2011This doucment made it onto the Rising List!
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