Class 1 (Tuesday, November 25): Introduction and Wireless TechnologyRequired Reading
Amagansett Funds (A)-(D) (HBS case)
Additional Reading (hard copies will be made available at LRC)
Navigating the Alphabet Soup: Wireless Technology and Applications Primer
List the major problems with the current CRM system at Amagansett Funds.Identify root causes for the same.2.
Arnoud and Nedra are contemplating the deployment of Treo phones among thewholesalers to supplement and improve the CRM system. Details of these phonesmay be found athttp://www.palm.com/us/products/smartphones/treo750/ . Explainhow deployment of these phones would solve the problems above?3.
How would the Treo-based system actually work? You don’t need to know everyabbreviation that would apply. But you need to provide enough conceptualstructure: it should be possible to walk through the sequence of tasks that wouldbe performed from your answer. To focus your answer, concentrate on thefollowing question. What features would the phone need to have for the benefitsidentified in #2 to be obtained, and how would the interaction between the phonesand the existing CRM system take place so that these features can be realized? Inanswering this question, it would be helpful to draw a diagram illustrating theflow of information in a system that includes both the phones and the CRMsystem.4.
Although the phones are intended to overcome current problems with the CRMsystem at Amagansett, they may provide value to the business beyond this.Identify the additional ways in which the phones would add value at Amagansettand classify them using the framework used in class.
Class 2 (Friday, November 28): Telecommunications Policy and RegulationRequired Reading
Lucent in India (Ivey case)
Indian National Telecom Policies 1994 and 1999
Additional Reading (on Blackboard)
Petrazzini B. A., “Telecommunications policy in India: the politicalunderpinnings of reform”, Telecommunications Policy, Vol. 20, No. 1, pp 39-51,1996
Malik P., “Indian Telecommunications Policy and Regulation: Impact onInvestment and Market Structure”, WDR Discussion Paper 0304.
What should the objectives of government telecommunications policy be? Why?2.
Evaluate the Indian National Telecom Policies.