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Strategies for Building a Better Brand Image
Strategies for Building a Better Brand Image
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&
Persil
Jeremy BullmoreThe Brands Lecture 2001WPP Group
Jeremy Bullmore was born in1929. His first job, in 1954,was as a trainee copywriter withJ Walter Thompson in Londonand he stayed with that agencyuntil his retirement in 1987.He became successivelycopywriter, writer/producer,creative group head and headof television; then from 1964to 1975, head of the creativedepartment and from 1976 to1987, chairman, London. From1981 to 1987, he was chairmanof the Advertising Association.Since 1988, Jeremy Bullmorehas been a non-executivedirector of the Guardian MediaGroup plc and WPP Group plcand is immediate past Presidentof the National AdvertisingBenevolent Society (NABS).He is a weekly columnist for
Campaign
and writes regularlyfor
Management Today
and
Market Leader
. He was awardeda CBE in 1985.His most recent book,
Another Bad Day at the Office?
, was publishedby Penguin in November 2001.
The Brands Lecture5 December 2001
Jeremy BullmoreWPP
POSH SPICE
&
Persil
POSH SPICE
Both big brands; both alive; and both belonging to the public.
‘Right from the beginning, I said I wanted to be more famousthan Persil Automatic’
Victoria Beckham,
Learning to Fly,
The Autobiography 2001
of 00
Posh and Persil
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| Upload Date: | 06/27/2007 |
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