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Scorecarding Your Share of Search Engines
Scorecarding Your Share of Search Engines:
Taking Search Engine Marketing to the Executive Suite
Prepared by Venture Communications200 – 30 Murray Street, Ottawa ON K1N 5M4 (613) 241-4000April, 2003
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Scorecarding Your Share of Search Engines
Scorecarding Your Share of Search Engines:
Taking Search Engine Marketing to the Executive Suite
April, 2003
Jon LomowStrategic PlannerVenture Communications
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Scorecarding Your Share of Search Engines
Index
Abstract......................................................................................................................4Introducing the Search Engine Scorecard.............................................................6Seven Keys to a Valuable Search Engine Scorecard...........................................12How to use your Scorecard.....................................................................................14Conclusion..................................................................................................................15Related Reports........................................................................................................15About the Author......................................................................................................16About Venture Communications............................................................................17
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