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The Free Shipping eBook
A guide to help merchants increase profitswith free shipping
by Luke Knowles
©FreeShipping.org2827 Sitting Bull Way, Fort Collins, CO(970) 672-1136luke@freeshipping.org
Last Updated
: Monday, January 5, 2009
 
Introduction
With a slow economy and ever increasing gas prices there is one brightspot in this economy... Online shopping, which is up almost 10% over lastyear. The challenge now for merchants is to try and get as much of that$200 billion pie as possible.In The Free Shipping eBook we make the argument that the best way toincrease sales and turn casual shoppers into loyal customers is with freeshipping. When it comes to online shopping promotions, statistics showthat consumers respond most favorably to free shipping offers.Throughout this eBook we will show you how to effectively use freeshipping offers to increase market share and drastically reduceabandoned shopping carts.We will discuss the 7 different types of shipping offers available tomerchants. You will also learn how to effectively promote your freeshipping offers to help achieve important marketing goals.We will also show you how Amazon.com, Zappos.com and othersmaller successful online merchants have blown by their competition, byoffering free shipping instead of spending their money on traditionaladvertising.The Free Shipping eBook is ideal for online merchants looking for ways toincrease sales and attract new customers. Whether you are the owner ofa start-up website or the marketing manager of a national retailer, we willshow you how to get the most out of free shipping.Greatly increase sales and widen your customer base with tips andinsights found in The Free Shipping eBook.
The Free Shipping eBook - Page 3
 
About The Author
Luke Knowles is the Founder and CEO ofFreeShipping.org, a one-stop destination forconsumers searching for merchants who offer freeshipping deals. Luke is an internet marketingveteran with over ten years of industry experience.Luke also created the first annual Free ShippingDay, which was held on December 18, 2008, as away to help merchants generate more sales laterinto December.In 2005, Luke founded Kinoli Inc. which provides interactive marketing anddesign services to such clients as AAA, Remington College, W Hotels andmore.Luke and his wife Maisie live in Fort Collins, Colorado with their daughterIsabelle and Bassett Hound Samson.
The Free Shipping eBook - Page 4
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