Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
7Activity
0 of .
Results for:
No results containing your search query
P. 1
Telemedicine 2.0

Telemedicine 2.0

Ratings:

4.5

(1)
|Views: 369|Likes:
Published by MarketingHealth
Telemedicine was a revolution when it came to reality.

It certainly has added a strong value by bringing:
1. Healthcare to remote locations.
2. Healthcare to immobile patients at home.
3. Reduced isolation: Telemedicine provides a peer and specialist contact for patient consultations and continuing education.

For consultations between colleagues and between patients and physicians, it has been found that color, full motion video is critical as it creates a simulated face-to-face communication where verbal and visual communication plays an important role.

What is notable here is that there is no quantum mass (userbase) in this business.

This article has my observation on this. This will also form the basis of future of marketing and patient engagement. It certainly will move from conventional to e-platform.


Telemedicine was a revolution when it came to reality.

It certainly has added a strong value by bringing:
1. Healthcare to remote locations.
2. Healthcare to immobile patients at home.
3. Reduced isolation: Telemedicine provides a peer and specialist contact for patient consultations and continuing education.

For consultations between colleagues and between patients and physicians, it has been found that color, full motion video is critical as it creates a simulated face-to-face communication where verbal and visual communication plays an important role.

What is notable here is that there is no quantum mass (userbase) in this business.

This article has my observation on this. This will also form the basis of future of marketing and patient engagement. It certainly will move from conventional to e-platform.


More info:

Published by: MarketingHealth on Feb 23, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF or read online from Scribd
See more
See less

05/10/2014

pdf

 
TELEMEDICINE 2.0
Telemedicine was a revolution when it came to reality. It certainly has added a strongvalue by bringing:1. Healthcare to remote locations.2. Healthcare to immobile patients at home.3.
Reduced isolation
: Telemedicine provides a peer and specialist contact for patientconsultations and continuing education. For consultations between colleagues andbetween patients and physicians, it has been found that color, full motion video is criticalas it creates a simulated face-to-face communication where verbal and visualcommunication plays an important role.What is notable here is that there is no quantum mass (userbase) in this business.I would like to invite your thoughts on why this model could not be scaled up and why itwasn't a major hit with huge potential user base. Here are my observations:Some of the biggest challenges:1.From an investor point of view: The viability of the business is questionable.There is a lack of high returns even after several years.2.Its location specific (Device/equipment immobility) : A physician and patient hasto go to telemedicine center. This also brings down patient attendance, unlessthere is urgency. Follow up attendance is still poorer.3.Scalability is a challenge. It demands capital investment for each location.
 
Interpretations to above challenges are:
1. ROI is not attractive and it may take much longer to realize any profits.
2. Its hospital/institution driven.
3. Scalability is a bigger challenge as it involves continued investment for slowand unpredictable ROI. The asset infrastructure is a mjor hurdle for scalability.Success of any thing to do with consumer is often driven by consumers.I think that success of telemedicine would be achieved by-1. Enabling the consumer to free them from this entire process and2. Bring the healthcare to real-time management.This will enable consumers to drive it (Usage and promotion-Word of mouth). Enablingconsumer would also mean converging technologies and offering it as a simple tool atuser interface that would reside on desktops or mobile phones. This could possibly be called telemedicine 2.0 Telemedicine as a field may no more be astand alone business model. It would possibly merge into something that is officiallycalled as "e-health" 
 
Here is an example of how telemedicine 2.0 is shaping up and how users are engagedwith it.Medapps (www.medapps.net) has come out with a product that allows chronically illpatients to be mobile and focus on their lifestyle. The small device that stays with patientrelays continuous information through blue tooth to a mobile phone device. The mobilephone acts as hub between patient and service providers through a central server. Thiscontinuous data transfer enables real-time monitoring. Whenever an unwanted trend is noted, the device depending on the seriousness takesan action.In case of non-threatening but alarming condition, the device has predefined auto voiceprompts. In case of perceived threatening situation, the monitoring, interaction withservice providers happens just on time. Here is another usage of telemedicine 2.0Quebec-based Myca already has launched MyFoodPhone, which lets users snap photosof their daily meals and send them to the company's nutritional analysts. subscribers getbiweekly videos via e-mail offering personalized dietary suggestions based on their phone snapshots.Doctorphone and Babyphone, both still in development, are more ambitious. Both will letsubscribers conference with Myca's network of freelance nurses and doctors. Heart rateand temperature data can be transmitted to a patient's electronic medical-record file, anddoctor-patient conversations are archived for future reference.

Activity (7)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Tan Chee Seng liked this
Gilgo Wallace liked this
Gilgo Wallace liked this
rahultnunair liked this
s_apoorv2020 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->