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Table Of Contents

1.1. DEFINIŢIA CONCEPTULUI DE MARKETING
1.2. FUNCŢIILE DE MARKETING
1.3. ISTORIA ŞI EVOLUŢIA MARKETINGULUI
CAP. 2. MEDIUL MARKETINGULUI
2.1. CONCEPTUL DE MEDIU DE MARKETING
2.2. MACROMEDIUL FIRMEI
2.3. MICROMEDIUL FIRMEI
2.4. ANALIZA MEDIULUI DE MARKETING
CAP. 3. PIAŢA FIRMELOR
3.1. NOŢIUNI INTRODUCTIVE
3.2. DIMENSIUNILE PIEŢEI
3.3. SEGMENTAREA PIEŢEI
CAP. 4. MIXUL DE MARKETING
4.1. CONCEPTULUI DE MIXUL DE MARKETING
4.2. POLITICA DE PRODUS
4.3. POLITICA DE PREŢ
4.4. POLITICA DE PROMOVARE
5.2. CLIENŢII ORGANIZAŢIILOR
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Marketing Suport de Curs

Marketing Suport de Curs

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Published by Dana Dohotaru
Informatia de baza pentru initierea in marketing.
Informatia de baza pentru initierea in marketing.

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Published by: Dana Dohotaru on Feb 27, 2013
Copyright:Attribution Non-commercial

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