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India B2C E-Commerce Report 2013 by yStats.com

India B2C E-Commerce Report 2013 by yStats.com

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The number of Internet users in India was forecasted to grow to exceed 140 million by the end of 2012, representing more than 10 percent of the population. Additionally, an increase in mobile Internet users in India by approximately 25 percent annually between 2012 and 2015 was expected.
The number of Internet users in India was forecasted to grow to exceed 140 million by the end of 2012, representing more than 10 percent of the population. Additionally, an increase in mobile Internet users in India by approximately 25 percent annually between 2012 and 2015 was expected.

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Published by: yStats on Feb 27, 2013
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02/27/2013

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yStats.com GmbH & Co. KGBehringstr. 28a, 22765 HamburgGermany
info@ystats.com • www.ystats.com
Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51
 
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About yStats.com
About yStats.com
 
INDIA B2C E-COMMERCE REPORT 2013
Publication Date
: February 2013
About yStats.com
yStats.com provides secondary market research.Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions.yStats.com has been committed to researching up-to-date, objective and demand-based data on markets and competitors fromvarious industries since 2005.In addition to reports on markets and competitors, yStats.com also carries out client-specic research.Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mailorder and direct marketing, logistics as well as banking and consulting.
 
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Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.com
www.ystats.com
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India B2C E-Commerce Report 2013
General Information
B2C E-Commerce in India still shows Growth Potential
The recent report by Hamburg-based secondary market research company yStats.com containsinformation about online retail in India. It covers important trends, revenues, the share of B2C E-Commerce on total retail sales, successful product categories, Internet users and Internetshoppers, as well as information about leading players in B2C E-Commerce in India.
The number of Internet users in India was forecasted to grow to exceed 140 million by the end of 2012,representing more than 10 percent of the population. Additionally, an increase in mobile Internet users in Indiaby approximately 25 percent annually between 2012 and 2015 was expected.
Less than 1 Percent of all Retail Sales in India are generated online
Online sales accounted for less than 1 percent of all retail sales in India in 2012, even though a large numberof diverse online retailers exist. Travel represents the largest share of Indian B2C E-Commerce, as it can notbe touched or tried on, which is very important to consumers in India and represents an obstacle to manyproducts that are sold online. In relation to this, online shoppers in India mainly planned to purchase fromthe categories mobile phones (including accessories), computer and game software, entertainment tickets,books/newspapers/magazines as well as travel reservations in 2012.
Mass Merchants and Online-Travel-Providers especially popular among Internet Users in India
In 2012, online mass merchants Flipkart and Snapdeal, as well as online clothing retailer Jabong, had thehighest number of unique visitors. Regarding the reach of online-travel-providers in India, Indian Railwayswas leading in July 2012. The website reached nearly a fth of all Internet users in India, much more than thetrailing competitors MakeMyTrip, Yatra Online, and Jet Airways.Despite continuous growth, B2C E-Commerce represents less than 1 percent of total retail sales in India, asillustrated in this report by yStats.com. The product category clothing and accessories has especially highpotential, because it is only rarely ordered online, due to the impossibility of trying the products in advance.
Key Findings
Product Details
Language: Englis
h
Format: PDF & Power PointNumber of Pages/Charts: 40Covered Country: India
Prices
Single User License: 1,450 (excl. VAT)Site License: 2,900 (excl. VAT)Global Site License: 4,350 (excl. VAT)
 
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2. TRENDS
Breakdown of B2C E-Commerce Sales inAsia-Pacic, including India, by Country, in %,
2010 & 2016f 
B2C E-Commerce Trends in India, 2011/2012B2C E-Commerce Trends in India,including B2C E-Commerce Sales in USD billion,
2016f 
B2C E-Commerce Trends in India, 2012 andOnline Shoppers, in millions, 2012f & 2015f Mobile Shopping Inclination in India,compared to Thailand, China, and Vietnam,in % of Consumers, December 2011-February 2012Average B2C E-Commerce Spending per InternetUser in India,compared to Australia and South Korea, in USD,
2008-2012f 
Online Payment Trends in India, 2011/2012B2C E-Commerce Delivery Trends in India, 2012B2C E-Commerce and Mobile Trends in India, 2012and Mobile Subscribers, in million, 2011-2012f M-Commerce Trends in India, 2012, and OnlinePurchases made via Smartphone, in %, May 2012Growth of Online Booking of Air Tickets in India,in million and %, October 2011 & October 2012
1. MANAGEMENT SUMMARY3. SALES
B2C E-Commerce Sales in India, compared to China,Japan, and Australia, in USD billion, 2012 & 2016f B2C E-Commerce Sales in India, in USD million,
2005,2007,2009,2011,2013f & 2015f 
7. PLAYERS
Top Online Retail Sites in India, by Reach,in % and by unique monthly Visitors, in millions,July 2012Top Online Retail Sites in India, by unique Users,in millions,January 2011, June 2011 & December 2011Top Online Travel Sites in India, by Reach,in % of total Internet users, July 2012
5. PRODUCTS
Products to be bought Online in India in the coming3-6 Months, in % of Online Shoppers,
February 2012
Growth of Online Product Categories in India, in %,October 2012 vs. October 2011
6. USERS / SHOPPERS
Internet Users and Active Internet Users in India,in millions, June 2012 & December 2012f Internet Users in India, in millions, July 2011,November 2011, March 2012 & July 2012, andShare of Internet Users on the total Population,in %, July 2012Internet Penetration Rate in India,in % of the total Population, 2007-2011Mobile Internet Users in India, in millions,
2012 & 2015f 
4. SHARES
Share of B2C E-Commerce on total Retail Sales inIndia, in %, 2012f 
Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.com
www.ystats.com
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India B2C E-Commerce Report 2013
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