Google Adwords 101
For More Great Money-Making Info
You’ve probably encountered the word AdWords at least once or twice. You know it has something to do with
Google. But if you were asked what AdWords is really about, would you be able to answer the question? If youranswer is no, reading on will help you do just that.
If you’ve conducted at least one search via Google’s website, then you have already seen these Adwords. These
are the text advertisements that appear on the results page of your Google search.
For example, you’re looking up information on m
acro photography. You would very likely then type in the words
“macro” and “photography” into the Google search box. Those words are called keywords and Google uses
them as the basis to look for information on the Web.Google publishes its findings back
to you on what’s called a results page. The results page is a list of webpages
Google suggests you visit to know more about your topic of inquiry (in this case macro photography).On the results page there are text ads. One is about an online store that sells cameras, while another is from acompany that offers photography printing services.
Now you may think that it’s pretty cool (and coincidental) that the ads that appear on the results page have
something to do with your topic of interest. But what you should know is that this coincidence is in fact, plannedon purpose by Google
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and this is how AdWords works. By typing keywords into the search box, you haveidentified what kind of advertisers will appear on your results page.To get a clearer understanding of how this works, try to picture yourself as an owner of a business (in this case, acamera sales and repair shop) with a website. As a business owner, you need to let people know about yourbusiness and that means you need to advertise.Before AdWords, that meant you had to spend a huge amount of money on print, radio or TV ads. For smallerbusinesses it might mean making flyers and posters to be distributed in your area. But that, too, takes time andmoney.
To make things less encouraging, there is no surefire way of knowing that the people who’ll be seeing your ad
are actually interested in seeing it, much less on your actual product or service.With AdWords, not only are you showing your advertisement to people who are interested in your product, youalso spend a significantly less amount of time and money in producing it. This is because of primarily tworeasons:1. Keywords are what matters.
In placing your ad with Google AdWords, you don’t need to spend on expensive productions. All you need is a
keen sense of knowing how your (potential) customer thinks.As in the previou
s example, when a person types in “macro photography” on Google’s search box, it means he is
looking for information about the topic, hence, interested in knowing more.
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