Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
3Activity
0 of .
Results for:
No results containing your search query
P. 1
Leveraging Social Media: Velocity, Velocity, Velocity

Leveraging Social Media: Velocity, Velocity, Velocity

Ratings:

4.5

(2)
|Views: 92 |Likes:
Published by igrigorik

More info:

Published by: igrigorik on Feb 23, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT or read online from Scribd
See more
See less

05/10/2014

original

 
Leveraging Social Media, CaseStudy:one post and 250,000 visitorslater
Ilya Grigorik T: @igrigorikE: ilya@aiderss.com
 
SEO
– search engine optimization
Structure & best practices (microformats,etc)
Good keywords
Good hosting
Subset of…
SEM
– search engine marketing
Paid placement (adwords)
Contextual advertising
Niche & targeted search
 
SMM
– social media marketing
Completely new playing field
New tools, new strategies & lots of confusion
Old tools perform poorly (anchor text, etc)
Benefits:
Viral media gives you the ability to brand
Viral media helps rankings through links
Viral media means that you are growing yourfan base. RSS subscribers go up.

Activity (3)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
sushantvartak liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->