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Table Of Contents

Course Contents
Suggested Reading :
CP-202: Marketing Management
CP-203: Human Resources Management
Course Contents :
CP—204 : Financial Management
CP- 205: Business Research Methodology
CP-206 : Production and Operations Management
CP-301: Strategic Management
CP-302: Business Legislation
CP-303: Summer Training Report
CP - 401 : Entrepreneurship Development
Suggested Reading:
CP-402: Research Project
Max Marks. 100
CP-403: Comprehensive Viva-Voce
Max Marks. 50
FINANCE
FM-301: Financial Decisions Analysis
FM-302: Foreign Exchange Management
FM-303: Risk Management
FM - 304: Working Capital Management
Suggested Readings:
FM-305: Management of Financial Institutions
FM-306: Security Analysis and Investment Management
FM-402: International Financial Management
Suggested readings:
FM-403: Financial Derivatives
FM- 404: Management of Financial Services
FM- 405: Project Management
Suggested Reading
FM-406: Portfolio Management
MM-301: Advertising Management
MM-302: Sales and Distribution Management
MM-303: Brand Management
MM-304: Consumer Behaviour
Internal Influences on Consumer Behaviour-
External Influences on Consumer Behaviour
SUGGESTED READINGS
MM-305: Retail Marketing
MM-306: Marketing Research
MM-401: International Marketing
MM-402: Industrial Marketing
Course contents:
MM-403: Service Marketing
MM-404: Strategic Marketing
An Overview of Alternative Strategies
Role of Portfolio Analysis in Strategic Choice
Implementing Marketing Strategies
Evaluation and Control of Marketing Strategy
MM-405: Rural and Agricultural Marketing
MM- 406: Marketing Communication Strategy
HRM HRM-301: Management of Industrial Relations
HRM-302: Legal Framework Governing Human Relations
HRM-303: Managing Interpersonal and Group Processes
HRM 304: Organizational Change and Intervention Strategies
HRM-305: Manpower Development for Technological Change
HRM-306: Global Human Resource Management
HRM 401: Management Training and Development
Course contents
HRM-402: Human Resource Planning & Development
HRM 403: Human Resource Development: Strategies and Systems
Suggested readings
HRM-404: Counselling Skills for Managers
HRM-405: Compensation Management
HRM-406: Performance Management and Managerial Effectiveness
INTERNATIONAL BUSINESS
IB-301: International Accounting
IB-302 : Foreign Exchange Management
IB-305: International Business Environment
IB-306: International Logistics
Course Content:
IB-403: International Financial Management
IB-404: International Strategic Management
IB-405: Cross Cultural and Global Management
IB-406: Regional Economic Blocks
ITM-301: Internet and Web Designing
ITM-302: Relational Database Management Systems
ITM-303 : Practical Based on ITM-301 and ITM-302
ITM-304: Software Designing
ITM-305: System Analysis and Design
ITM-306: Management Support Systems
ITM-401: Data Warehousing and Data Mining
ITM-402: eCRM
ITM-403 : Practical Based on ITM-401 and ITM-402
ITM-405: Introduction to Computer Networks
ITM- 406: Enterprise Resource Planning
POM-301: Purchasing and Materials Management
POM-302: Total Quality Management
Suggested Books:
POM-303: Production Planning and Control
POM-304 : Supply Chain Management
POM-305 : Service Operations Management
POM-306 : Technology Acquisition and Diffusion
POM-401: Applied Operation Research
POM-402: Goal Programming in Management
Suggested Readings :
POM-403: Transportation Management
POM-404: Technology Forcasting
POM 405 : R&D Management
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Categories:Types, Business/Law
Published by: Ashish Jain on Feb 27, 2013
Copyright:Attribution Non-commercial

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