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RESEARCH DESIGN AND PROCESS
BUSINESS RESEARCH METHODS FOR MBA..
BRM INTRODUCTION AND METHODS
HEY GUS THIS GIVES THE MEANING AND ITRO OF BRM
“AN OVER VIEW OFBUSINESS RESEARCH”
Submitted to :
Ms.Sumitha Achar Senior Lecturer AIBASt. Aloysius CollegeMangalore-3
Submitted by: 1
ST
group1
ST
MBA Batch BAIBASt. Aloysius CollegeMangalore -3GROUP MEMBERS:-PRASHANT NAIKKRUPAKSH GURAVALLWYN DIASANUSHLYRACHITA PINTOPRAVEEN JACOB
SUBMITTED ON: 11-10-2008
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INDEX
S L NO.CONTENTSPAGE NO.123456. Business Research definition.Basic research and applied research.Managerial value of business research.Scope of business research. Need of business research. Major topics of research.Business research in 21 century.How might a non-profit business organizationuse business research.Role of research in business decision making.Meaning and introduction of business research.Objective of research.Role of research in important areas.Types of research.Need for marketing research.Importance of marketing research.Characteristics of a good research.problems encountered by research in India.Application of market research
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Business ResearchDefinition
The task of business research is to generate accurate informationfor use in decision making. The emphasis of business research is on shiftingdecision makers from intuitive information gathering to systematic andobjective investigation.It is defined as the systematic and objective process of gathering, recording,and analyzing data for aid in making business decisions.This definition suggests, first, that research information isneither intuitive nor haphazardly gathered. Literally, research (re-search)means to “search again”.It connotes patient study and scientific investigation were in the researcher takes another, more careful look at data to discovered al that can be knownabout the subject of study.Second, if the information generative or data collected and analyzed are to be accurate, the business researcher much be objective. The need for objectivity was clearly stated by the 19
th
century American humorist atriumsward, who said, “it ain’t the things we don’t known that gets us in trouble.It’s the things we know that ain’t so.” Thus, the role of the researchers is to be detach and impersonal rather than engaging in a biased attempt to prove preconceived ideas. If bias enters the research process, the value of data sconsiderably reduces.A developer who owned the large area of land on which hewish to build a high-prestige shopping center wanted a research report todemonstrate to prospective retailer that there was a large market potential for such a center. Because he conducted his survey exclusively in an eliteneighborhood, north surprisingly his findings showed that a large percentageof respondents wanted a “high prestige” shopping center. Results of this kindare misleading, of course, and should be disregarded. If the user of suchfinding discovered how they were obtained, the developer loses creditability.If the user is ignore and of the bias in the design and unaware that theresearcher were not impartial, his decision may have consequences moreadverse than if he had made strictly on intuition. The importance of objectivity cannot be over emphasized. Without objectivity research isvalueless.Third, the above definition of business research points outthat its objective is to facilitate the managerial decision-making process for
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BRM INTRODUCTION AND METHODS
HEY GUS THIS GIVES THE MEANING AND ITRO OF BRM
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