Description

Our goal is to be Earth’s most customer-centric company. I will leave it to them to say if we’ve achieved that. But why? The answer is three things. The first is that customer-centric means figuring out what your customers want by asking them, then figuring out how to give it to them, and then giving it to them. That’s the traditional meaning of customer-centric, and we’re focused on it. The second is innovating on behalf of customers, figuring out what they don’t know they want and giving it to them. The third meaning, unique to the Internet, is the idea of personalization: Redecorating the store for each and every individual customer.
- Jeff Bezos, Anazon.com, Inc. Annual Report 1999