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WHAT YOU NEED TO KNOWABOUTSEARCH ENGINEOPTIMIZATION
By Gene R. SowerInternet Marketing ConsultantSamson Media, LLCPublished by Samson Media, LLCCopyright 2009©
All Rights Reserved973.744.6621www.samsonmedia.net 
 
CONTENTS
3. Welcome4. What does SEO mean?5. Think Benefits5. How to use GEO targeting6. Size matters: why less is more7. Piggybacking on brands9. Keyword it and they will come9. Keyword Density: The Goldilocks Principle10. Feed the spiders11. Why all-Flash sites are bad12. Another reason to hate frames13. META tags14. Why we love ALT tags15. What’s in a name?16. Black hat vs. White hat techniques17. Blog it and they will come18. Tracking your progress20. No guarantees21. A word about Pay Per Click (PPC)23. And in the end…2www.samsonmedia.net 
 
Welcome to
Keyword Tips for EffectiveSEO
!
The purpose of this guidebook is to get you to thinkabout the strategicthinking that should gointo
every 
page of yourwebsite whether you’reconsidering a new websiteor want to improve yourexisting website.That’s right.I said
EVERY 
page of your website.Because every page of your website shouldbe uniquely key worded to pull its ownweight and attract search engine traffic to itsunique offerings.Many people, owners as well as webdesigners, make the false assumption thateveryone who visits their website will comein through the home page.They will not. And this is a good thing.Because if you have a 10-page website, youshould think of it as having 10 home pages!Each page will have a job to capture search3www.samsonmedia.net 
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