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The Secrets of the Vacation Rental, Hotel and Online Travel Markets

The Secrets of the Vacation Rental, Hotel and Online Travel Markets

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Published by Got
Booking a holiday online?
Discover the secrets of the online travel trade, and of what lies behind special offers or discounts. By understanding who is selling you what - and how - you will be better armed to find and secure the best possible price for your next hotel, car or vacation rental.
We explore hotel booking engines, car rental sites, vacation rental directories and more and explain the tricks used by the trade to maximize commissions.
Through an understanding of the online travel and tourism market, the savvy travel consumer can avoid becoming the consumed.
Booking a holiday online?
Discover the secrets of the online travel trade, and of what lies behind special offers or discounts. By understanding who is selling you what - and how - you will be better armed to find and secure the best possible price for your next hotel, car or vacation rental.
We explore hotel booking engines, car rental sites, vacation rental directories and more and explain the tricks used by the trade to maximize commissions.
Through an understanding of the online travel and tourism market, the savvy travel consumer can avoid becoming the consumed.

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Published by: Got on Feb 28, 2013
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07/27/2013

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The Insider’
s Guideto booking a hotel or holiday villa
The Secrets ofHoliday Let, Hotel &Vacation RentalMarketing
How theTravel
Consumer
 can avoid becoming the
Consumed
 
All text © Copyright 2013 B. Podaeng
 
2
Introduction
The travel trade has its secrets...
Here we uncover some of the “tricks of the trade” when it comes to
booking a hotel or holiday rental. Understanding who owns what, exactly what you are buying from whom - and how you are being sold to - places you in a more powerful position when booking your next holiday.
Can it be possible that a “super deluxe room” differs from a
 
“standard room” only in…its price? Does “the lowest prices” mean the best possible
 prices, or does it simply mean the best price a particular site will offer you, even when this is higher than that offered by the hotel itself? Canyou get a better price by pretending to be from a particular country? Areyou falling for clever marketing ploys? 
Read on…
 
Contents
Who controls the travel market? 2The Pay per Click Hijack 5
It’s not Where You’re are
Going
: It’s Where You
 Are
6Who Are You Booking Through? 8Tripadvisor 10"Rate Parity:" Transparency or Obfuscation?
 
11
 
When a special Offer is not a special Offer 12Room Categories & the Art of the Upsell 14Forward Selling and Package Psychology 16Opaque Channels: The plot sickens. 17Length of Stay 18
Buy! (Don’t be sold to!)
19About the Author 20
 
3
Who controls the travel market?
Know the key players - and be aware of your options
At first glance, it appears that the internet offers a dizzyingly vast arrayof online booking sites, hotel review sites, travel forums, airline bookingengines and other such websites.Yet when one digs a little deeper, four main players emerge - Expedia,(owning travel sites such as Hotels.com, Venere.com and formerlyTripadvisor) Orbitz Worldwide (cheaptickets and ebookers) , SabreHoldings (travelocity, Yahoo travel) and Priceline (booking.com andlowestfare.com).In the vacation rentals market, Homeaway dominates, having bought upa plethora of small holiday letting websites.These travel giants exert enormous clout in the online travel world.Whilst competition still exists amongst them, in certain instances areasof the market seem quasi-monopolistic. The savvy traveler will bear thisin mind when considering which sites to check for rates and more, andwill always also
approach the end provider 
 
directly 
(the hotel or vacationrental itself) for the best possible deal.

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