Facebook, VK, and YouTube Top the List of the World’s Best Global WebsitesMore than two-thirds (70%) of the world’s most prominent websites are multilingual —and the number of languages offered correlates statistically to a company’s success(BOSTON) – Research findings from independent research firm Common Sense Advisory show astrong correlation between the number of languages found on a website and a business’s success.Whether the ranking is based on revenue, brand value, or website traffic, the best-ranked websitesconsistently offer a higher language count than those on the bottom. In each case, business successusing a range of measures goes hand in hand with greater breadth of language support.The research firm’s latest series of global web marketing reports are based on a sample of 2,409websites compiled from Alexa Top 500 Global Sites, the Interbrand 100 Best Global Brands, the ForbesGlobal 2000, and the Fortune 500 lists. The research reveals that the top 50 companies from the ForbesGlobal 2000 list typically provide content in 15 languages, while sites from companies in the bottom1,000 averaged only four languages. The average number of languages across all 2,409 sites was nearlysix. More details are available in the following reports:* “Global Website Assessment Index” provides detailed data from the overall sample of 2409 websites,revealing the popularity of over 100 different languages in global website communications by industry,company size, headquarters country, and more.* “Multilingual Websites” demonstrates how the number of languages found on a website correspondsto the success of the company or website, and how the number of languages found on prominent sitesin any industry or country accurately predicts success in the global economy.* “Top 100 Global Websites” reveals the top 100 global websites based on best practices for globalwebsite design, including language availability, navigation, and global social engagement.“More companies are learning that if they want to achieve higher levels of international revenue, their web presence must be global and multilingual. Monolingual websites fail to reach even a quarter of theworld’s internet users in their preferred language. It takes 12 languages to reach 80% of the world’sonline audience and 21 to reach 90%,” explains Ben Sargent, senior analyst at Common SenseAdvisory.The series of reports includes critical data useful to global businesses and the language companiesserving them, including:* Which languages are most popular online – and by industry. The “Global Website Assessment Index”report shows the results of language popularity by company size, sector, home country, and websitetraffic volume. It shows which languages are found at the top of the economic food chain overall andwithin specific industry sectors.* Which websites offer the best global experience. In its most recent “Top 100 Global Websites”ranking, the firm places Facebook, VK, and YouTube at the top of the list. The firm evaluates sitesusing 20 scoring areas, including the total addressable audience the site can reach and the spending power of the linguistic communities it supports. Sites that make it difficult for global audiences toquickly find relevant content are penalized with point deductions.