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Advertising,
Advertising,
Sales Promotion, and
Sales Promotion, and
Public Relations
Public Relations
Chapter 15
Learning Goals
15 - 2
1.Understand the roles of

advertising, sales promotion, and
public relations in the promotion
mix.

2.Know the major decisions
involved in developing an
advertising program.
3.Learn how sales promotion
campaigns are developed and
implemented.
4.Learn how companies use public
relations to communicate with
their publics.
15 - 3
\u2022Located in Coconut
Grove, FL
\u2022Winner of several
creative awards
\u2022Known for guerrilla

tactics,
unconventional
media and holistic
marketing strategies

\u2022Often suggests

changes in the
client\u2019s procedures,
products and
processes to
enhance brand
image

\u2022Clients include

Virgin Airline, MINI
cars, Ikea furniture,
Molson beer, Truth
and Burger King

ase
u y
Crispin Porter &
Bogusky
of 00

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