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case study - timbuk2 - final report

case study - timbuk2 - final report

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Published by: acidreign on Feb 28, 2013
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09/10/2013

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T
IMBUK
2
 
A
NALYSIS ON
C
ASE
S
TUDY
A
SSOCIATED WITH
E
VOLUTION OF
M
ANAGEMENT
M
ANAGEMENT
Y
ESTERDAY AND
T
ODAY”
 ByGROUP – 2Md. Emdadul Haque, Muhammad Noman hasan,Nahid Rijwan, Sajal Majumder
A
BSTRACT
 
 Timbuk2
is a San Francisco-based messenger bags company. It was established inSan Francisco in 1989, the messenger bags are constructed from waterproof ballisticnylon or cordura. It is now owned by the Irvine, California private equity firm VMGEquity Partners.
 Timbuk2
was founded by former bike messenger Rob Honeycutt. The company wasoriginally named Scumbags, but was changed to Timbuk2 Designs in 1990. The nameTimbuk2 was inspired in part by the American rock band Timbuk3, though the nameresembles more to “
 Timbuktu
”, a city in central Mali near the Niger river; formerlyfamous for its gold trade.
 Timbuk2
still designs all their products in San Francisco and they manufacturecustom messengers, backpacks and tote bags in San Francisco's Mission District aswell as through contracted manufacturers in Vietnam. It is one of the fewmanufacturing facilities still operating in San Francisco. This is what the companywants to say “
For 20 years, weve been building bags and accessories for urbanadventures with a simple philosophy – create good-looking, tough-as-Hell bags youcan truly make your own
”.Timbuk2 is always committed to customers’ satisfaction to provide best possible bags and keeping this in mind, the company provides vastranges of options to choose from at their web, “
Bag Builder
”. Such as
We love that you express youiduriff Timbuk2 bags.Otherwise they’d just be another bag. This is your show; get after it!
ha
mbuk2
want to say
r indivality through ing on
. Its just wt
 Ti
Page 1 of 21
 
 
 Timbuk2
’s vision to this mass customization forced the company to adopt someideas, such as, the sewing methodology of Toyota; famous car company, optimizedinventory and delivery system. The sewing method led to saving of waste motion.This mass customization also enabled the company to reduce wastes.Some other things those make
 Timbuk2
different from the other companies, one of them is the comparative better wages with minimum wage per hour along with skillimprovement incentive. This strategy really paid of for the company.The continuous refinement attitude is another landmark of Timbuk2’s keennesstoward innovation. Timbuk2 values the experience and knowledge of the employeesand they always refine them with open suggestion and ideas from the workforce.Timbuk2 also proved their adeptness of decision making by taking the challengeimminent e-commerce revolution by launching their own website providing thesupport for the customers to choose their own customized bags with even moreflexibility and ease.
A
CKNOWLEDGEMENT
 
The authors would like to express their sincerest gratitude to Dr. Abbas Ali Kahn,Professor, Department of Management Studies, University of Dhaka, for providinghis guidance for this work.Page 2 of 21
 
C
ONTENTS
 
 TITLE PAGE
Abstract ................................................................................ 1Acknowledgement ................................................................................. 2Contents ................................................................................. 31. Introduction ................................................................................. 52. Company Case .................................................................................3. Case Division .................................................................................3.1 Company Information ........................................ 53.2 Product ........................................ 63.3 Business Policy ........................................ 63.4 Production Method ........................................ 63.5 Human Resource Management ........................................ 73.6 Resource Allocation ........................................ 83.7 E-Marketing & Future Growth Strategy ........................................ 83.7.1 Customer Satisfaction ……... 83.7.2 Employee Satisfaction ……... 93.7.3 Workforce Diversity ……... 93.7.4 Represent Ethical Behavior ……... 93.7.5 Constant Improvement in Effectiveness & Efficiency ……... 103.7.6 Knowing Management & Process Improvement ……... 103.7.7 Valuing Employee Satisfaction & EncouragingLearning and New Skill Acquisition……... 113.7.8 Broadening Business model ……... 11Page 3 of 21

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