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A quarterly monitor of the most effective ads in a product category
JuxtConsult AdConnect Study
 
The study tells you if your ad is generating sufficient ‘consumer mass’forthe brand in the category
‘Live-test’based ratings of ads by category audience using 12 distinctparametersthat determine ‘effectiveness’of an ad
Measuring ‘Ad Effectiveness’comprehensively
Noticeability and memorability (recall)
Appeal and likeability
Relevance and persuasiveness
Brand differentiation and brand preference building
Eventually measures the ‘consumer mass’that the ad is generating is favorof the brand in the category (category mindshare)
Study Overview
 
Methodology
•‘Live’ ratings of ads by category users and intended users in next 6 months•Sample of 120-150 category respondents for each surveyed ad in the category•Online survey conducted using a leading portal in India as well as Googlesearch ads. Data made representative of the urban Indian population by usingappropriate ‘demographic multipliers’•Multipliers derived using authentic Govt. of India population data•Findings and demographic profile of respondents are highly representative of current and intended urban users of the product category covering almost allSEC, age, income and town classes
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