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JuxtConsult Brand ScoreCard
TM
Track how ‘ready’ is your brand to compete for future market shares!
 
The first syndicated brand tracking study that proposes to measure yourbrand performance at the category level on a monthly basis
The Brand Scorecard
TM
not only measures the current performance of yourbrand but also its future-readiness(the ‘momentum’with which it ismoving to compete for future market shares)
Measures the ‘sustenance power’, ‘persuasive power’, ‘consumer pull’,‘loyalty’and ‘momentum’of your brand vis-à-vis the competing brandsinthe category
Gives you the key reasons why your brand is preferredmore (or less) vis-à-vis the competing brands
Study Overview
 
JuxtConsult Brand Track Framework
Brand Momentum
Brand Visibility
TOM Ad Recall
(share of voice)
Brand Consideration
TOM Brand Recall
(share of mind)
Brand Sustenance
Brand Preference
Brand Likely to Buy
(share of preference)
Brand PersuasionBrand LoyaltyBrand Pull
Brand SwitchBrand Repeat Purchase
Likely Loyal UsersLikely Switchers (Net)Brand use currently
(share of consumers)
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