Study Overview

¾ One of the ‘biggest’ annual syndicated study tracking employment

trends, employee engagement cycle and corporate perceptions among
the white collar employees in India

¾ Very large sample base of over 16,500 current and prospective

employees surveyed online in April-May 2007

¾ Covering employees of over 4,700 companies of various sizes from all

types of industry segments, sectors, job functions and hierarchy levels

¾ Backed by a robust research methodology making the data

representative of 160 million urban Indians
 Methodology
¾ A large-scale online survey conducted in April - May 2007. Sampled over
16,300 complete and usable responses (9,000 salaried employees)

¾ Online survey conducted using one of the leading portals in India as well as
Google search ads

¾ Data made representative of the entire urban Indian population by using

appropriate 'demographic multipliers' derived from a land survey, which was
conducted by JuxtConsult during March-April 2007, sampling over 10,000
households in 31 cities (till 20,000 population size towns) spread across all the
4 regions of the country

¾ Only authentic Govt. of India data used for deriving representation ‘weights’
Topline Findings!
 The white collar world!
¾ Average age of getting the ‘first job’ is 22.7 years

¾ Average years of work experience is 12.6 years

(increases with increase in size of the company)

¾ Average tenure per job is 4.7 years. However, tenure

with the ‘current company’ averages much higher
 Total Work Experience

31% 30% Upto 3 years

3 - 7 years
7 - 15 years
21% 18% 15 years plus
 The collars appear greasy…
¾ Only 1 in 5 has a ‘professional’ educational degree

¾ Only 1 in 8 has a ‘claimed’ monthly family income of

over Rs.50K

¾ Most below 20K monthly family income households are

‘single income’ households

¾ 6 out of 10 still do not have a credit card, but 9 out of

10 own a mobile phone
 Educational Profile by Stream

3%
32% School
Professional Stream
47% General Stream

18% Others
 Monthly Individual vis-à-vis Household Income (Rs.)

50%
46%
40%
42%
30% 25%

20% 26% 17% M onthly Individual

Income
12% 12%
10% 13%
3% M onthly
3%
0% Household Income
Upto 10K 10K-20K 20K-50K 50K plus No t specify
 …But the shirt wrinkle-free
¾ On an average, 1 senior manger manages only 6 white
collar employees. Larger companies show the best
turnover-to-employee efficiencies

¾ Participation in company’ growth (stock options),

followed by company provided accommodation and
transportation are the most desired perks in relation
to their current availability

¾ IT and Telecom come out as the most aspired for

industry verticals
Industry Distribution by Distribution by Change
Current Job Desired Next Job

Most Desired
IT - Software 5% 25% 20%
Telecom 4% 21% 17%

Architecture / Home Décor / Interior Designing 1% 8% 7%

IT – Hardware 2% 7% 5%

Hospitality (Airlines / Hotels / Travel & Tourism) 3% 5% 2%

Least Desired
Transportation / Distribution / Delivery / Courier 5% 2% -3%
Healthcare / Pharmaceuticals / Biotech 7% 1% -6%
Industrial Products / Machine Tools 8% 2% -7%
Education 7% 0% -7%
Defense / Govt. / Ministry 10% 2% -8%
Shirts of ‘others’ seem whiter!
¾ 3 out of 4 white collar employees are ‘fence sitters’

¾ 8 out of 10 are open to a change/move in the next 6 months

¾ Dissatisfaction with current salary and designation, together with

a ‘felt sense’ of lack of self-growth are largely what ‘trigger’
fence-sitting and quitting

¾ ‘Hygiene’ factors largely about employee’s ‘self-growth’, ‘add-

on’ motivators largely about ‘company-growth’

¾ Corporate ‘brand image’ critical in attracting prospective

Satisfaction level with Current Job

5% 20%

Satisfied
Fence Sitters
Dissatisfied
75%
The emerging ‘employee engagement’ model!
Motivate - Attract - Retain
Work & Work Environment
Added Motivators Hygiene Factors
Tangible – Company reputation Monitor Tangible – Salary, Designation
Intangible – Work environment, Salary Intangible - Learning opportunities
facilities and management Designation and job content
leadership and values Learning opportunities

Motivations De-motivations “self

“company Work environment
growth”

New Company
Same Company

Job content
growth” Transparent decision-making
and appraisal system
Manage
Satisfaction Fence Sitting Dissatisfaction

Monitor

Continue
XManage
Leave
 The laundry shops!
¾ Over half the ‘fence sitters’ are seeking jobs ‘actively’

¾ On an average each individual using 2 search modes

¾ Print recruitment ads and online job sites are the most used modes

¾ Word of mouth referencing has ‘landed’ the most current jobs

¾ Recruitment consultants show the most effective ‘conversion’ ratio

¾ Recruitment consultants and online job sites are likely to gain the
most in terms of future usage
The most famous laundry shops!
¾ TOI (Ascent) is the most top of mind as well as most used
recruitment ad newspaper/magazine. Malayala Manorama shows
the most impressive ‘secondary-to-primary’ usage share
conversion ratio

¾ Naukri is the most top of mind as well as most used job portal. It
also shows the most impressive ‘secondary-to-primary’ usage
share conversion ratio

¾ ABC Consultants is the most top of mind as well as most used

recruitment consultant on preferred basis. Mafoi is the most
used recruitment consultant on multiple usage basis (secondary
usage share)
Corporate leadership associations!
Criteria Top Company % Associating
Sample base range 9,000 to 16,730

Best employer Infosys 26%

Most desirable (to work in) Infosys 17%

Best corporate reputation in the country Reliance 24%

Best top management leadership Infosys 19%

Globally most competitive Indian company Tata 23%

Most professional business processes and practices Reliance 20%

Most state-of-art work facilities and amenities Infosys 22%

Most employee-friendly values and work culture Infosys 21%

Best training ground for developing top quality managers Infosys 18%

Most ethical in conducting business Tata 30%

• Infosys tops on 6 out of 10 corporate leadership associations

 HR leadership associations!
Criteria Core / Consumer Consumer Banking & IT
Industrial Goods Services Finance
Sample base range 730 - 1,100 445 - 650 400 - 630 450 - 665 890 - 1,275

Best salary packages Reliance – 19% Reliance – 13% TCS – 9% ICICI – 13% Infosys – 18%

Attracts the best talent Reliance – 17% Reliance – 16% Tata – 37% ICICI – 21% Infosys – 20%

Retains the best talent Tata – 17% Tata – 16% Tata – 39% ICICI – 18% Infosys – 19%

Most exciting company to work in Tata – 23% Tata – 10% Tata – 37% ICICI – 14% Infosys – 17%

Best learning opportunities & training Reliance – 16% Reliance – 12% Tata – 41% ICICI – 15% Infosys – 24%

Reputation of top management Tata – 18% Tata – 15% Tata – 12% ICICI – 15% Infosys – 22%

Best employee welfare policies Tata – 21% Tata – 37% Tata – 16% ICICI – 19% Infosys – 23%

Best employer Tata – 19% Reliance – 26% Tata – 27% ICICI – 14% Infosys – 20%

• Clear industry favorites, especially in services, banking and IT

 India Employee Speak 2007 Study
Unveiling the White Collar World!

• Insightful understanding of key HR trends and issues – academic backgrounds and

socio-economic profiles, work experience, employment tenures, salary levels and
benefits, etc.

• Comparative and expected future trends - by industry segments, sectors, size of

companies, job functions, hierarchy levels, etc.

• Employee speak - key factors in choosing a job, job expectations, satisfaction,

motivators and demotivators, their definitions of good job content and HR policies

• Job search dynamics - active versus passive searchers, preferred search modes and
their usage and effectiveness levels, preferred intermediaries (offline and online)

• Corporate brand perceptions - attractiveness of companies on key corporate

leadership and HR parameters (overall as well as industry level)
 India Employee Speak 2007 Study
List of Reports

4 Main Syndicated Reports Possible Supplementary Reports

1. Current white collar employment trends • Category Reports* (examples)

and practices – Industry specific (IT/ITES, Consumer
Goods, Consumer Services, industrial
Goods, Banking/Finance)
2. Current job search behavior and
preferences – Function specific (Marketing,
Finance/Accounts, Admin & General
Management, IT)
3. Current employee expectations,
• Segment Reports* (examples)
motivations, satisfaction and desired
improvements – Women (vis-à-vis men)
– Qualified Professionals (vis-à-vis
general qualification ones)
4. Current company perceptions on key
corporate and HR parameters – Fresher (vis-à-vis the working ones)

* depending on the sufficiency of sample size of relevant respondents

India Employee Speak 2007 Study
Pricing of Reports

• Each of the 4 Main Reports : Rs. 35,000* / USD 1,000

• Special 4 Pack Offer : Rs. 1,00,000* / USD 3,000

• Each Supplementary Report : Rs. 1,00,000* / USD 3,000

• Payment Terms : 50% advance

: 50% on delivery of all ordered reports

• Delivery Timeline : If ready, immediately on advance payment

: Otherwise 7-10 days per report from the date of
order (receipt of advance payment)

* 12.36% service tax extra

 About JuxtConsult
• A pioneer in conducting highly robust large scale online
studies

• A portfolio of well accepted syndicated research products

in the Indian online space – ‘India Online’, ‘NRI Online’,
‘Online Brand Tracks’, ‘Website User Friendliness Index’

• A joint venture of Indicus Analytics, a leading economic

research firm and Webchutney, one of the largest full
service interactive agencies in India
Key Clients
India
 Contact Details
• Address : 7, Kehar Singh Estate, 1st Floor, Westend

Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

• Telephone : +91-11-29535098, +91-9811256502

• Contact Person : Sanjay Tiwari

• Email : sanjay@juxtconsult.com

• Website : www.juxtconsult.com
Thank You!