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India Bytes1
StudyOverview
 
 
Authentic recent estimates of computer user-ship in urbanIndia
 
Insightful understanding of computer usage behavior andpreferences of urban Indians
(place, frequency and duration ofusage, configuration details, software usage, printer and peripheralsusage, AMC, Internet usage)
 
 
In-depth info on both assembled and branded computerusage, and on both desktop and laptop usage within thebranded segment
 
Current brand shares and perceptions, as well as expectedbrand shares
 
Future ‘buying intentions’ including timing of purchase,computer types and brands (if branded), configurations andperipherals
 
India Bytes2
Methodology
 
Computer usage dynamics and preferences captured througha large ‘online’ survey sampling over 5,080 computer usersin July-August 2008
 
Online survey conducted using
JuxtConsult Consumer Panel
(www.getcounted.net). Panel 65,000 member strong inAugust 2008, adding over 10,000 new members every month
 
The online survey data made ‘representative’ of the urbanIndian population by using appropriate ‘demographicweights’
 
Weights derived using authentic Govt. of India populationstatistics and a large 12,500 household land surveyconducted by JuxtConsult in April 2008 across all socio-economic strata in 40 cities
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