India Bytes

Computer Usage Behavior and Preferences of Urban Indians

•Authentic recent estimates of computer user-ship in urban India•Insightful understanding of computer usage behavior and preferences ofurban Indians

(place, frequency and duration of usage, configuration details, software usage,printer and peripherals usage, AMC, Internet usage)

•In-depth info on both assembled and branded computer usage, and on bothdesktop and laptop usage within the branded segment•Current brand shares and perceptions, as well as expected brand shares•Future ‘buying intentions’ including timing of purchase, computer typesand brands (if branded), configurations and peripherals

Study Overview

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Computer usage dynamics and preferences captured through a large‘online’survey sampling over 5,080 computer users in July-August 2008

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Online survey conducted using

JuxtConsult Consumer Panel

(www.getcounted.net)

.Panel 65,000 member strong in August 2008, adding over 10,000 newmembers every month

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The online survey data made ‘representative’of the urban Indian populationby using appropriate ‘demographic weights’

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Weights derived using authentic Govt. of India population statistics and alarge 12,500 household land survey conducted by JuxtConsult in April 2008across all socio-economic strata in 40 cities

Methodology