India Online 2006: Top Line Findings

„ „ Land survey undertaken with 5,500 households in 21 cities

of various sizes across the 4 regions of the country (April
2006).
o To estimate Internet user-ship and to derive
appropriate ‘weights’ to make online survey data
more representative of the overall online urban
Methodology population.
„ A large scale online survey conducted in May 2006,
collecting over 20,268 responses to capture the net usage
behavior and website preferences.
„ To ensure good representation, online survey conducted
across 4 leading Indian email portals (Rediff, MSN,
Indiatimes, Yahoo) and Google Search.
„ Use of only authentic Govt. of India data for estimation of
user-ship and deriving the representation ‘weights’.
„ Questionnaires were pre-tested for simplicity of
comprehension, and timed to reduce respondent fatigue to
the extent possible (15 minutes approx.).
„ A single cash prize ‘incentive’ used to enlist more sincere
and complete responses.
„ Rigorous checking for duplication, junk responses, spelling
mistakes, etc. Over 4,000 responses eliminated in the
process.
„ Website preferences reported after correcting for the
‘source’ bias of portals. 1
 India Online 2006: Top Line Findings

Estimated „ 21.4 million Urban Indians using the net with some
regularity (at least once a month).
User-ship „ 22% growth over the previous year’s 17.5 million.
„ Total urban net users (including occasional users) are around
25 million.
„ Growth is noticeable in both ‘spread’ and ‘depth’.

Visible signs „ Around 20% new users added (using net for less than a year).
„ Proportion of users coming from ‘non-metros’ up at 50%.
of Spread! „ Usage from cyber cafes (non-exclusive) goes up to 46%.
„ 60% of users come from SEC B and C. 42% visit language
websites also.

Growth in „ 52% users accessing from homes use a broadband

connection.
Depth „ 88% of those who access the net from office and 76% of
those accessing the net from homes log on daily.
Continues! „ 86% of regular net users surf or check-out blogs.
„ 55% have participated in an online contest.

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 India Online 2006: Top Line Findings

A brimming „ 44% own 2-wheeler as the most expensive vehicle, 24% a

car.
melting pot! „ 26% have a credit card and 45% a debit card.
„ 49% come from a household having a computer, 77% a cable
TV connection and 85% a mobile phone.

Online „ 28% (5.9 million) have bought online.

Shopping! „ A 40% growth over the 4.2 million who bought online last
year.
„ 65% of online buying takes place from homes.
„ Average monthly spend of Rs.1,205 from homes and Rs.2,425
from offices.
„ 36% of all net users do online product search.
„ Air, train and movie tickets have the best search-to-buy
ratios. Mobiles and health & fitness products have the worst
ones.
„ Only 38% online buyers pay by credit cards.

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 India Online 2006: Top Line Findings

Top 5 Online Activity % Undertaking

Emailing 89
Popular Read/Search/Contribute to Blogs 86

Online E-Greetings
Job Search
57
53
Activities News & Events 53

Website % First Recall

Most Yahoo 35

Preferred Google 21
Rediff 14
Websites* Indiatimes 5
Hotmail 5
MSN 4
Sify 1
Naukri 1
Moneycontrol 1
Orkut 0.5

* After correcting sampling source bias

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 India Online 2006: Top Line Findings

Website used Online Activity Top Website % Pref. Usage

Emailing Yahoo 37
most by Online Shopping Ebay 38
Info Search Google 77
online Job Search Naukri 49
News & Events Indiatimes 16
activities* Matrimony Bharatmatrimony 33
Dating/Friendship Yahoo 35
Book Travel
IRCTC 38
Tickets
Cinema Yahoo 13
Music Raaga 17
Games Yahoo 31
Sports ESPN Star 22
Mobile Ringtones Rediff 23
Financial Info Moneycontrol/CNBC 11

ISP used at Home % Using at Home % Using at Office

Most Used BSNL / Sancharnet 38 26

ISPs VSNL
Bharti / Airtel
10
9
12
12
Sify 7 6
Reliance 7 6

* After correcting sampling source bias

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 India Online 2006: Top Line Findings

Category Reports: User Segment Reports:

List of
„ Emailing „ Women on the net
Supplementary „ Job Search „ Youth on the net (13-24 years)

Reports „ Matrimonial Search „ Mid/Senior corporate exec. on

the net
„ Info Search
„ Self-employed professional on
„ Travel Booking
the net
„ Friendship/Dating
„ IT professionals on the net
„ Online Shopping
„ Car owners on the net
„ News & Events
„ Mobile phone owners on the net
„ Cinema Content
„ Credit card owners on the net
„ Sports Content
„ Debit card users on the net
„ Online Music
„ The Net Savvy (heavy net users)
„ Online Games
„ Place of Access
„ Mobile Content (Homes/Offices/Cyber café)
„ Financial Info Search „ Broadband net users/Regular
Dial up net users
„ Retail Financial Investors on the
net
„ Loan seekers on the net
„ Net users trading Stocks online
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 India Online 2006: Top Line Findings

Investment „ Main Report - Rs. 100,000

„ Supplementary Reports – Rs. 80,000 each

„ Payment Terms – 50% advance, 50% on delivery of

reports.
„ Delivery Timeline – Main Report immediate,
some of the supplementary
reports can be delivered
immediately, the rest can be
committed post purchase of
main report.

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 India Online 2006: Top Line Findings

Contact Address : 7, Kehar Singh Estate, 1st Floor,

Westend Marg, Lane 2, Said-ul-Ajaib,
Details New Delhi – 110030

Telephone : +91-11-32969221, +91-98112-56502

Email : sanjay@juxtconsult.com

Website : www.juxtconsult.com