India Online 2006: Top Line Findings1
5,500 households in 21 cities
of various sizes across the 4 regions of the country (April2006).
To estimate Internet user-ship and to deriveappropriate ‘weights’ to make online survey datamore representative of the overall online urbanpopulation.A
large scale online survey
conducted in May 2006,collecting over
to capture the net usagebehavior and website preferences.To ensure good representation, online survey conductedacross 4 leading Indian email portals (Rediff, MSN,Indiatimes, Yahoo) and Google Search.Use of only
authentic Govt. of India data for estimation
ofuser-ship and deriving the representation ‘weights’.Questionnaires were pre-tested for simplicity ofcomprehension, and
timed to reduce respondent fatigue
tothe extent possible (15 minutes approx.).A single cash prize ‘incentive’ used to enlist more sincereand complete responses.
Rigorous checking for duplication, junk responses
, spellingmistakes, etc. Over 4,000 responses eliminated in theprocess.Website preferences reported after correcting for the‘source’ bias of portals.