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JuxtConsult Snapshot India Online 2006

JuxtConsult Snapshot India Online 2006

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The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only provides the estimates on the Internet user-ship, growth and penetration in India but also gives a highly ‘insightful’ understanding of the current net usage behavior and preferences of various types of online Indians.
The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only provides the estimates on the Internet user-ship, growth and penetration in India but also gives a highly ‘insightful’ understanding of the current net usage behavior and preferences of various types of online Indians.

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Published by: JuxtConsult Pvt. Ltd. on Feb 24, 2009
Copyright:Attribution Non-commercial

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01/29/2013

 
India Online 2006: Top Line Findings1
 
Methodology
Land survey
undertaken with
5,500 households in 21 cities
 of various sizes across the 4 regions of the country (April2006).
o
 
To estimate Internet user-ship and to deriveappropriate ‘weights’ to make online survey datamore representative of the overall online urbanpopulation.A
large scale online survey
conducted in May 2006,collecting over
20,268 responses
to capture the net usagebehavior and website preferences.To ensure good representation, online survey conductedacross 4 leading Indian email portals (Rediff, MSN,Indiatimes, Yahoo) and Google Search.Use of only
authentic Govt. of India data for estimation
ofuser-ship and deriving the representation ‘weights’.Questionnaires were pre-tested for simplicity ofcomprehension, and
timed to reduce respondent fatigue
tothe extent possible (15 minutes approx.).A single cash prize ‘incentive’ used to enlist more sincereand complete responses.
Rigorous checking for duplication, junk responses
, spellingmistakes, etc. Over 4,000 responses eliminated in theprocess.Website preferences reported after correcting for the‘source’ bias of portals.
 
 
 
 
 
 
 
 
 
 
India Online 2006: Top Line Findings2
EstimatedUser-shipVisible signsof Spread!Growth inDepthContinues!
 
 
 
 
21.4 million Urban Indians using the net with someregularity (at least once a month).22% growth over the previous year’s 17.5 million.Total urban net users (including occasional users) are around25 million.Growth is noticeable in both ‘spread’ and ‘depth’.
 
 
 
 
 
 
 
 
Around 20% new users added (using net for less than a year).Proportion of users coming from ‘non-metros’ up at 50%.Usage from cyber cafes (non-exclusive) goes up to 46%.60% of users come from SEC B and C. 42% visit languagewebsites also.52% users accessing from homes use a broadbandconnection.88% of those who access the net from office and 76% ofthose accessing the net from homes log on daily.86% of regular net users surf or check-out blogs.55% have participated in an online contest.

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