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Tracking Customer Satisfaction
…….with the brand, and not just with the product
 
The JuxtConsult
SABUC
TM
Model
* pronounced SABAK
…….bringing in the ‘brand’ perspective to customer satisfaction studies
 
The JuxtConsult
SABUC
TM
Model
…….how easy is the brand to
S
ee
A
ccess
B
uy
U
se
C
orrelate
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