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Luxury In A Recession
February 13, 2009
Copyright © 2008TOM JULIAN GROUPY&R BRANDS 
 
LUXURY IS BECOMING LESS ABOUT GLAMOR ANDMORE ABOUT VALUE, VISION, AND ETHICS
Good ValueVisionarySimpleInnovativeDown to EarthStraightforwardSocially ResponsibleAuthenticDistinctivePrestigiousUniqueGlamorousSensuousCharmingHigh PerformanceLeaderIntelligentDynamicUp To DateProgressiveIndependentGaining In Popularity-40% -30% -20% -10% 0% 10% 20% 30% 40%Luxury Brand DNA2007 Q1 vs. 2008 Q2
Stronger in2007 Q1Stronger in2008 Q4
Base: BAV USA All Adults 2007 Q1 vs. 2008 Q4
 
   B  r  a  n   d   S   t  r  e  n  g   t   h
   (   D   i   f   f  e  r  e  n   t   i  a   t   i  o  n   &   R  e   l  e  v  a  n  c  e   )
Brand Stature
(Esteem & Knowledge)
DESIGNER AS LUXURY BRANDS ARE SUFFERINGFROM NEWFOUND CONSUMER MODESTY
FerragamoBergdorf GoodmanYves Saint LaurentVersaceValentinoGiorgio ArmaniFendiChristian Dior
MomentumLeadershipNiche/MomentumUnfocused/UnknownFatigue
Base: BAV USA All Adults 2008 Q1-Q3 vs. 2008 Q4
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