the area of electoral reform, utilises its website as an ‘information portal’ providing information on topics such as voting, politicalparties, electoral legislation, as well as a database of women in parliament, and results of polling conducted by CETRO on awide range of electoral issues.Indonesian NGOs are also using the internet strategically and politically to enhance the work of their organisations. NGOs usethe Internet to facilitate collaboration and networking within and between organisations. It is also used to mobilise support forNGO campaigns, including rallies, protests, voluntary work, donations and petitions. This is particularly effective when it istargeted at middle-class audiences, who are among the largest group of Internet users.For example, YPBB (Foundation for Bioscience and Biotechnology Development, ypbb.terranet.or.id ), which promoteslong-term environmental sustainability and the conservation of biodiversity, uses the Internet to support its education andcommunity action programs and to mobilise support for its activities. Visitors to the site can find information on YPBB’senvironmental awareness campaigns in schools and local communities, as well as information on its ecotourism initiatives andresearch the organisation has conducted on organic lifestyles and models for sustainable development at the local level.The Internet also provides NGOs working on empowerment and development with alternative perspectives, broadening theirunderstanding of the sectors and issues central to their work. For instance, ELSPPAT (Institute for Sustainable Agriculture andRural Development, elsppat.or.id ), which works in rural areas to promote and develop sustainable agricultural development andsupport the rights of disempowered farmers and rural communities, uses of the Internet to keep up with the latest issues andglobal perspectives on rural development.The ready availability of information enables NGOs to conduct research into the issues with which they are concerned and todisseminate the results of their research more widely. For research-based NGOs like Yayasan AKATIGA (Akatiga Foundation,akatiga.org ), the Internet has been a valuable research tool, both for gathering information and for disseminating the results ofthis research to the public.
NGO campaigns through the Internet are particularly effective when they are targeted atmiddle-class audiences
Lastly, NGOs who work on advocacy use the Internet to help shape public opinion by acting as a mediator between groups withdifferent views and promoting public engagement. The Institute for Economic, Social and Cultural Rights, for example, uses itsblog (ecosocrights.blogspot.com ) to disseminate information and stimulate discussion on economic, social and cultural rightsand mobilise support for their advocacy efforts. The organisation is currently considered one of the most reliable sources onissues related to poverty and economic, social and cultural rights and its blog was recently listed as one of the 100 most-visitedblogs in Indonesia.
Local to global
NGO participation in, and strategic use of, civic cyberspace has not only opened up opportunities for the public to becomeinvolved in socio-political activism. From the perspective of the organisations themselves, Internet use is facilitating a qualitativeshift in the way NGOs look at themselves, their work and their relationships both with other NGOs and with the communitiesthey serve. More specifically, using the Internet has enabled Indonesian NGOs to recognise that they are part of a global socialmovement concerned with global problems which are nonetheless rooted in local issues.Yayasan Trukajaya (trukajaya.or.id ), for example, a Salatiga-based NGO which was established in 1996, had always seenitself as a local NGO. At the end of the 1990s, activists within Yayasan Trukajaya knew very little about the Internet. They onlybegan using email in 2005. But in less than a year the Internet became vital to the organisation’s activities and networking. Asits Executive Director Suwarto Adhi pointed out, intensive contacts with its partners in European countries through emails orwebcam conferencing not only sustains support for the organisation but more importantly enables them to recognise that theyare part of the global rural development movement.Indonesian NGOs working on rural development issues are also going global. The Indonesian Farmer’s Union (SPI, spi.or.id ) isa member of La Via Campesina (The Road of the Peasants, viacampesina.org ), an international network which advocatesreform of the rural sector. Members of this network are able to communicate with one another using Internet technologies. Indoing so they are able to connect to local organisations working on the same issues around the world.Using the Internet has also blurred the division between ‘development’ and ‘advocacy’ NGOs which has long been characteristicof the Indonesian NGO movement. Better access to information has changed the focus of many organisations, drawing themtowards sectors and issues they had not previously considered.Indro Surono, the program manager for ELSPPAT’s capacity building programs, explained that many NGOs which used to doadvocacy work only now also carry out development work, and vice versa. He suggests that the Internet’s role in helping todevelop networks of NGOs and allowing them ready access to information is reshaping the way these organisations see the
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