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Capture. Deliver. Excel. Applying the Principles of Business Writing
Good business writing allows you to share knowledge, catalyse change and alig...
Capture. Deliver. Excel.
Applying the Principles of Business Writing
Ilja van Roon / Lucid Communication
© 2006 Ilja van Roon/Lucid CommunicationAll rights reservedincluding the right of reproductionin whole or in part in any formThis book can be downloaded for free at www.capturedeliverexcel.com.Written and edited by Ilja van Roon, Lucid Communication(www.lucidcommunication.nl) Proofread by Mark Biss, WordsRU(www.wordsru.com)Designed by Made of Man visual identity(www.madeofman.nl)Lucid CommunicationPaulinastraat 782595 GK The HagueThe Netherlandswww.lucidcommunication.nl
Acknowledgements5 Introduction7Overview of the principles of business writing11 The first principle:focus 13
The second principle:purpose 27
The third principle:meaning 39
The fourth principle:substance 47
The fifth principle:structure 53
The sixth principle:clarity63The seventh principle:humility 71
The writing process from start to finish75About the author90About the designers91
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Capture. Deliver. Excel. Applying the Principles of Business Writing
Good business writing allows you to share knowledge, catalyse change and align people with strategy. That is why the ability to express yourself in clear, structured and compell...
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