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Hero Honda Master

Hero Honda Master

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Published by vahid

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Published by: vahid on Feb 24, 2009
Copyright:Attribution Non-commercial


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Chris DeMicco,Chris DeMicco,Laura Dunne, Dave Gelber, SarahLaura Dunne, Dave Gelber, SarahHaight, Sarah HunkinsHaight, Sarah HunkinsDecember 2December 2
, 2005, 2005
Driven By The TrustDriven By The TrustOf Our CustomersOf Our Customers
Problems & IssuesProblems & Issues
 Joint Venture Problems Joint Venture Problems
Honda Motor Company Ltd. announcedHonda Motor Company Ltd. announcedit was setting up a subsidiary (HMSI)it was setting up a subsidiary (HMSI)
 The development of the CD-100 The development of the CD-100motorcycle was only successful for amotorcycle was only successful for avery short period of timevery short period of time
Honda held complete responsibility forHonda held complete responsibility forthe Research & Developmentthe Research & Developmentdepartment for Hero Hondadepartment for Hero Honda
Honda negotiated new ventures andHonda negotiated new ventures and
partnerships with other Indianpartnerships with other Indian
Problems & IssuesProblems & Issues
External ProblemsExternal Problems
 The Indian government starting allowing The Indian government starting allowingforeign companies to enter the Indianforeign companies to enter the Indianmarkets through joint venturesmarkets through joint ventures
 The Indian marketplace was gaining The Indian marketplace was gainingmore entrants causing rivalry in themore entrants causing rivalry in theindustry to riseindustry to rise
Competitors such as TVS-Suzuki,Competitors such as TVS-Suzuki, Yamaha from Japan and Bajaj Auto Yamaha from Japan and Bajaj Autobegan to introduce newer product linesbegan to introduce newer product lines

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