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CSR

CSR

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Published by Sanket Aiya
CSR
CSR

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Categories:Types, Research
Published by: Sanket Aiya on Mar 01, 2013
Copyright:Attribution Non-commercial

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01/08/2014

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The Tata trusts are at the heart of a
unique business model, and custodiansof a tradition of philanthropy thattouches and changes countless lives
 
 Welcome to the world of the Tata group, and to a rationale quite unlikeany other in modern-day entrepreneurship.
 A company with shareholder base of 3.5 million in India. The mostsignificant of these shareholders, the
Tata charitable trusts
two-thirds owners of Tata Sons, the promoter company of the group
area lot less concerned about quarterly earnings and analyst reviews thanthey are about enhancing and extending their charity canopy toprovide shade and succour to a remarkably diverse spread of people,causes and institutions.
 About
$105 million
 was donated to support initiatives in health andeducation, livelihoods and agriculture, human rights and culture, theenvironment and more, in India and abroad. The total adds up toabout 4 per cent of the net profits of the Tata group. ( Including socialDevelopment programmes.)
It was the central tenet of the trusteeship concept seeded by 
 JamsetjiTata, the Founder of the Tata group
, and cemented by those whofollowed in his footsteps, most prominently his
sons, Dorab Tata andRatan Tata
.
Ratan Tata, the Chairman of Tata Sons
, in a 2008 interview
said "Myview is that our expression of social responsibility cannot be measured in terms of profit and loss. It is an enormous contribution to the nation,an enormous expression of goodwill to the communities around us. I 
would like to think this is the best part of what Tata stands for… We
really do care.
 
Dr Irani
, a titan who has been with the group for about as long as MrTata, says there is more to it than the group having a greaterresponsibility to display good business behaviour.
Intro..
 
Dr Irani is certain that the advantages of beingpart of the group far outweigh the disadvantages.
 For evidence, on a lighter note, he tells a story concerning a parliamentarian from Jharkhand, a strife-torn state that has received some of the largest outlaysof development funding from the Tata trusts andassorted Tata companies.
“This
parliamentarian oncetold me that he could not visit his own constituency  without a posse of policemen to protect him, but that we Tata people could go about our jobs freely. Ourcommunity development programmes are notpremised on getting returns, immediate or otherwise,but they help us in different ways.
 
 An elemental link in the ties that bind Tata businessesto the people they are involved with is the
TataCouncil for Community Initiatives (TCCI)
,
acoordinating agency that guides and supports Tatacompanies with their social development efforts.
 
Philanthropy is about contributing the best way youcan to improve the well-being of the people who havebeen placed in your path
,
says
Kishor Chaukar,managing director of Tata Industries and thechairman of TCCI.
Corporate social responsibility, bycontrast, is about linking a business or a
company’s
 activities to the well-being of the communities itoperates within.
” 
 

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