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Table Of Contents

History of Indian Telecommunications:
CHAPTER 2
COMPANY PROFILE
Company Information
MISSION
MANAGEMENT HIRERKEY
Coverage
Maharashtra & Goa (excluding Mumbai), Rajasthan, Uttar Pradesh
Brand Information
The brand Idea
Our Values
Key words that connote Integrity are:
Key words that connote commitment are:
Key words that connote passion are:
Key words that can note Seamlessness are:
Key words that can note Speed are:
Our Promoters
SWOT ANALYSIS
OPPORTUNITIES
THREATS
OBJECTIVES
CHAPTER 4
LITERATURE REVIEW Marketing Research Process
Step – 1: Define the problem, the decision alternatives, and the research
objectives
Step – 2: Develop the research Plan
1. Sampling Unit: Who should we survey?
2. Sample Size: How many people should we survey?
3. Sampling procedure: how should we choose the respondents?
Step – 3: Collect the information
Step – 4: Analyze the information
Step – 5: Present the findings
Step – 6: Make the decision
Forecasting and Estimating Demand
1. Measure of Market Demand:
Potential Market:
Available Market:
Qualified Available Market:
Target Market:
Penetrated Market:
2. Estimating Current Demand:
Total Market Potential:
Total Market Potential = Potential No. of Buyers X Average
Quantity Purchased By a Buyer X Price
Area Market Potential:
Consumer Buying Behavior Factor
Affecting To Product
Cultural Factors:
Social Factors:
Occupation and economic circumstances: This also affects the demand
Identify Market Segment of the Product
Geographic:
Behaviour:
Select Brand Element for Product
Develop Product Life Cycle
Differentiate your Product from Competitors in the market
Classify the Product
Durable and tangibility:
Consumer Goods Classification:
Long Term Pricing Strategy
a) At what stage in the life cycle is the product?
b) What is its current price?
c) What price do its competitors charge?
d) What prices will you charge in the remaining stages of the product
e) What objectives will be accomplished this way? How?
Marketing Channel
Distribution Strategy
Distribution Strategy for Idea Cellular: We will use selective
Advertisement of Idea Cellular Ltd
RESEARCH
METHODOLOGY
2. Research approaches
4. Research Design
6. Sampling design
7. Data collection method
Secondary Data:
Tools and techniques of analysis
Sample size = 110 respondents (Customer) at Meerut and
Bulandshahar
LIMITATIONS
DATA ANALYSIS& INTERPRETATION
Primary sources:
Secondary sources :
1. How people know about IDEA cellular service?
INTERPRETATION:
Findings
CONCLUSION
SUGGESTIONS AND RECOMMENDATIONS
Questionnaires
1) Are you fond of mobile phones?
2) Do you use any mobile phones?
4) From which sources did you get information about these simcards?
5) Are you aware of Idea simcard?
6) Have you seen any advertisement of Idea cellular limited?
7) Do you use Idea simcards?
8) Do you want to buy Idea sim card?
9) Which factor do you considered while buying Idea Cellular Limited Products?
10) From how long do you use Idea simcard?
11) Have you seen any advertisement of Idea Cellular Limited?
12) Do you face network problem any time?
13) In which area of service in idea simcard do you want to improve?
14) Do you satisfied with the service of Idea Cellular Limited?
15) If not than give the suggestions for improvement
BIBLIOGRAPHY
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IDEA Final11 100

IDEA Final11 100

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Published by: accord123 on Mar 01, 2013
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