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Example: Competitive Analysis for Social Media Channels

Example: Competitive Analysis for Social Media Channels

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Published by Nate Riggs

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Published by: Nate Riggs on Mar 01, 2013
Copyright:Attribution Non-commercial


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For Client: Vitamix Conducted by Nate Riggs
Prepared by the brains at The Karcher Group
 AboutVita-Mix Corporation
Vita-Mix Business Goals for Social Media
Increase brand awareness, preference and share in the followingtarget audience segments:
‘Nutritional Answers’
‘Family Food and Health’2.
Leverage the existing customer base to drive sales
Influencer marketing
Campaign-based audience interaction
Engagement in health and wellness communities3.
Mitigate competitive pressures from the ‘good enough’ blenders.
Competitive monitoring and reporting
Keyword research and listening ( Currently using Radian6)4.
 Achieve customer retention via relationship building
Initiative: “The joy of You”
Consultative selling
Sustainable content marketing strategy5.
Establish the brand as a recognized blending authority
 Authoritative content and messaging on blending
Bowtie effect and trusted sources for content
Founded in 1921 and going back 4family generations, Vitamix’s visionis to improve the vitality of people’slives and liberating the world fromconventional food and beveragepreparation boundaries.To accomplish this vision, thecompany develops and producesthe world’s best-performing andmost reliable blending equipmentand create enduring relationshipsfor life.
Prepared by the brains at The Karcher Group
TKG Data Collection Tool Subscriptions
Prepared by the brains at The Karcher Group

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