Vita-Mix Business Goals for Social Media
Increase brand awareness, preference and share in the followingtarget audience segments:•
‘Family Food and Health’2.
Leverage the existing customer base to drive sales•
Campaign-based audience interaction•
Engagement in health and wellness communities3.
Mitigate competitive pressures from the ‘good enough’ blenders.•
Competitive monitoring and reporting•
Keyword research and listening ( Currently using Radian6)4.
Achieve customer retention via relationship building•
Initiative: “The joy of You”•
Sustainable content marketing strategy5.
Establish the brand as a recognized blending authority•
Authoritative content and messaging on blending•
Bowtie effect and trusted sources for content
Founded in 1921 and going back 4family generations, Vitamix’s visionis to improve the vitality of people’slives and liberating the world fromconventional food and beveragepreparation boundaries.To accomplish this vision, thecompany develops and producesthe world’s best-performing andmost reliable blending equipmentand create enduring relationshipsfor life.
Prepared by the brains at The Karcher Group