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DMNews 2-24-09 Branding and response are the same

DMNews 2-24-09 Branding and response are the same

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Published by John Gerzema
In a world of compressed consumer decision-making, direct response is now a potent form of branding.
In a world of compressed consumer decision-making, direct response is now a potent form of branding.

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Published by: John Gerzema on Feb 25, 2009
Copyright:Attribution Non-commercial

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05/10/2014

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