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Mobile Advertising in India

Mobile Advertising in India

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Published by isanam
With one of the highest mobile populations in the world and very low PC and broadband penetration, mobile Internet in India has already established a strong foothold. Here’s a view on the mobile advertising growth in India.
With one of the highest mobile populations in the world and very low PC and broadband penetration, mobile Internet in India has already established a strong foothold. Here’s a view on the mobile advertising growth in India.

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Published by: isanam on Feb 25, 2009
Copyright:Attribution Non-commercial

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11/30/2012

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Mobile Advertising
Overview of the Indian market
 
India –Essential Facts
Over 700 million people below the age of 30!
 – 
First internet experience for this generation will be through the mobile
350 million+ mobile phone users estimated to double to over 700million in 3 years!
 – 
8 to 10 million new users added a month
Mobile internet users outnumber broadband users by 19 to 1!
 – 
38 million mobile internet users as of Oct 2008
 – 
Mobile internet users doubled in the last 12 months
Most of the handsets sold in India are internet enabled
India is the largest consumer of mobile internet in Asia!!!
 
India’s mobile population is expected to double by 2012!
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* Reported by Telecom Regulatory Authority of India
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