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Social Networking Primer_2.24.09

Social Networking Primer_2.24.09

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Published by JocelynHarmon
This primer will help nonprofits learn how to use social networking data to power their online marketing programs.
This primer will help nonprofits learn how to use social networking data to power their online marketing programs.

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Published by: JocelynHarmon on Feb 25, 2009
Copyright:Attribution Non-commercial

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05/10/2014

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A
 
Social
 
Networking
 
PRIMER:
 
How You Can Use Social NetworkingData to Power Your Online ProgramBy Catherine Algeri and Jocelyn HarmonJanuary 2009
 
 
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Triplex Interactive | www.emailforimpact.com | 202-973-5400 | info@emailforimpact.com
According to new study by the Pew Internet and American Life Project, thepercentage of Internet users who use online social networks continues to grow. Andwhile social networks are still dominated by the young, the percentage of adults (18and older) using sites such as MySpace, Facebook, and LinkedIn has grownexponentially – from 8 percent in 2005 to 35 percent in 2008. Since adults make upa larger percentage of the population, in the aggregate, there are more adults thanyoung people on the social web.What this means for your nonprofit.
The time is ripe to find out where your stakeholders “live” online anddevelop a plan to connect with them.
This primer will help you do just that.1.
 
We’ll help you understand what a social network is and how you can appendsocial networking data to your file.2.
 
We’ll give you concrete examples of how you can use social networks data topower your online program.Let’s get started…
 
 
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Triplex Interactive | www.emailforimpact.com | 202-973-5400 | info@emailforimpact.com
What is a social network?
Social networks such as Facebook, MySpace, Black Planet and LinkedIn are onlinecommunities where people come together to share information, connect and stay intouch. According to Wikipedia, there are hundreds of social networks on the Web.Larger sites include MySpace, Facebook and BlackPlanet with 250 million, 150million, and 20 million members, respectively. In addition, thousands of nichenetworks focus on specific topics and/or cater to the needs of a specificdemographic. For example, Blogher (Blogher.com) is a social networking site for(you guessed it) women who blog. According to their website they haveapproximately 40,000 members.Interested in starting your own social network? Visit Ning.com and start one todayfor FREE!
What is social networking data?
You can determine where your key stakeholders – donors, members, activists,volunteers, employees – live online by mapping their email addresses to sites onthe social web.Specifically, to append social networking data to your database:
 
Send your email file to Triplex Interactive (www.emailforimpact.com).
 
We will work with our partners to match your file against
public
data on thesocial web.
 
We will append the following information for each match we find - age,number of friends, date of latest online activity and social network(s) of choice.
 
We will return your enhanced file to you!The entire process takes approximately 4 days.

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