Designing and managing valuenetworks and marketingchannels
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Marketing channels
Marketing channels are sets of interdependent orgsinvolved in the process of making a product or serviceavailable for use or consumption.Channels affect other mkt decision:-Pricing (use mass merchandisers or high quality boutiques)-Sales force and advertising (trainingand motivation needs)-Long term commitment
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An intermediary reduces the number of channel transactions
Number of contacts without a distributorM x C = 3 x 3 = 9Number of contacts with a distributorM x C = 3+ 3 =6
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