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 i
 
The Niche MarketingBlack Book
Private and Confidential Research
Conducted by the Noble Samurai teamUsing Market Samurai
www.NobleSamurai.com
 www.MarketSamurai.com
 
 i
Foreword 
Thank-you for DownloadingThe
 
Niche Marketing Black Book!
From the Noble Samurai TeamJuly 2008
 
We made a commitment when we founded Noble Samurai - tocontinue our genuine desire to help people succeed at internetmarketing - and to do it with integrity.
 
This why we
never "hold back the good stuff".
 You get the same tools and information we personally use dailyin our own internet marketing work.This book focuses on a principle we believe is the differencebetween a lazy internet marketing success, and a hard-workinginternet marketing failures.Often, it's not luck, or skill, or timing... It's simply:
Choosing the Right Market!
Our research has covered over 100,000 English-languagekeywords in countless markets, taken hundreds of hours of oursmartest team members' time, and uses data that we have beencollecting since 2004!Used properly, the information you hold in your hands rightnow could be a treasure map to a vast internet marketing goldmine.It's our hope that you will remember to share your story withus when you do reach that gold mine.
Wishing you the best of luck in your efforts!
Brent Hodgson & Eugene WareNoble Samuraiwww.NobleSamurai.com
 
 ii
Table of Contents
Foreword i
 
Table of Contents ii
 
Disclaimer iv
 
Selling More Burgers? 1
 
The Story of Two Fishermen 6
 
The Telltale Signs of Profitable Markets 10
 
Traffic Levels 10
 
Visitor Values 11
 
 Where to Find Your Data 13
 
Getting Traffic Data 13
 
Getting Visitor Value Data 14
 
Calculating Total Market Value 17 
 
Don't Get Greedy! 18
 
Getting Market Value figures in Market Samurai 20
 
Case Studies 22
 
Case Study #1 - "The Eagles" 22
 
Case Study #2 - Big Markets 25
 
Case Study #3 - Similar Markets 29
 
Choosing a Target Market 31
 
Top 40 Online Markets 36
 
What Are the Top 40 Online Markets? 36 
 
Why do We Collect This Data? 36 
 
What's in the Data 37 
 
WARNING: Internal Use Only! 37 
 
Top 40 Online Markets by Value Rankings 38
 
 Market Detail 40
 
 Market #1 - Hotels 41
 
Hotels Market Data 42
 
Discount Hotels Market Data 45
 
 Market #2 – Travel 51
 
Travel Market Data 52
 
Travel Beach Market Data 55
 
 Market #3 – Flowers 59
 
Flowers Market Data 60
 
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