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The Art of Pitching (2013)

The Art of Pitching (2013)

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Published by Howard Thomas
How to pitch a television programme to a broadcaster. (2013 edition). This book was commissioned by the South African Broadcasting Corporation, but it applies to any broadcaster. This extremely popular book is now revised to include digital multi-channel TV and social media.
How to pitch a television programme to a broadcaster. (2013 edition). This book was commissioned by the South African Broadcasting Corporation, but it applies to any broadcaster. This extremely popular book is now revised to include digital multi-channel TV and social media.

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Published by: Howard Thomas on Mar 03, 2013
Copyright:Attribution Non-commercial

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09/10/2013

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Pitching
 
Published by the SABC Ltd as a service to the broadcast sector 
 A Handbook for Independent Producers
  2 0 1 3   R e  v  i s e d  a n d   U p d a t e d 
The Art of 
Pitching
Producer GuideProducer Guide 
 
 
 © SABC Ltd 2013
pitch
“verb [I or T] mainly USA
to try to persuade someone to dosomething:
She pitched her idea to me over a businesslunch.They are pitching for business at themoment.
from Cambridge Advanced Learner’s Dictionary)
In this series
 
Content is QueenThe Art of Co-productionThe Art of Sourcing Content
Pitch
the act of presenting a proposal to abroadcaster 
 –
either in person or inthe form of a document
The word “pitch” became common practice
in the early days of cinema when studiosneeded an expression of the passion thatwas not always evident in written words.
“You write the words, but you pitch thefeelings.”
 
 
 
 © SABC Ltd 2013
The Art of
Pitchingitching 
Commissioned bySABC Content Enterprises
 
By
Howard Thomas
Pitching

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